10 hrs ago
Bengaluru Couple Turns Failed Cloud Kitchen into Rs 2 Crore Venture
Two friends in Bengaluru started a food business that didn't do well at first.
They lost Rs 4 lakh.
But they didn't give up.
They tried a new idea: a food truck called Kried.
They used Instagram to show people what they were doing before they even opened.
Many people followed them online.
When they opened, lots of customers came.
Now they make Rs 1 lakh every day and have made Rs 2 crore in just 10 months.
They are planning to open more restaurants soon.
Their story shows that even if you fail at first, you can try again and succeed.
Bengaluru entrepreneurs Kushal Reddy and Chahak Jain lost Rs 4 lakh in a failed cloud kitchen venture.
They pivoted to a food truck business (Kried) and used Instagram to build an audience before launch.
Kried gained 5,000+ Instagram followers before serving its first burger and had 100+ customers on opening day.
The business now generates around Rs 1 lakh in daily sales, serving 350-450 customers per day.
Kried's success highlights the importance of social media storytelling and a direct-to-customer model.
- Who
- Kushal Reddy and Chahak Jain, entrepreneurs from Bengaluru
- What
- Turned a failed cloud kitchen into a successful food truck business (Kried)
- Where
- Bengaluru, India (JP Nagar food truck)
- When
- Launched in September 2025, achieved Rs 2 crore revenue in 10 months
- Why
- Changed business model, used social media for marketing, built audience before launch
Key facts
- Initial Investment
- Rs 4 lakh
- Current Revenue
- Rs 2 crore in 10 months
- Business Model
- Food truck (Kried) with social media marketing
- Daily Sales
- Rs 1 lakh
- Daily Customers
- 350 to 450
- First Day Customers
- 100+
- First Three Days Sales
- Rs 30,000
- Instagram Followers Before Launch
- 5,000+
Sources
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