1 hr ago
Kothari Industrial enters FMCG with CHUSIP coconut water brand
Kothari Industrial Corporation Limited has started selling drinks under a new brand called CHUSIP.
Its first drink is called Coco Twist.
It is tender coconut water collected from farms in Tamil Nadu.
The company says the drink is natural and has no added sugar or preservatives.
A 200 ml pack costs Rs 50.
A larger one-litre pack will be available soon.
The company also plans to sell other flavours and fruit-based drinks.
It wants CHUSIP to grow in South India first.
Its long-term goal is to build a beverage business worth Rs 2,500 crore by 2035.
Kothari Industrial Corporation Limited has entered the FMCG sector with its first beverage brand, CHUSIP.
CHUSIP’s first product, Coco Twist, is natural tender coconut water sourced from farms in Tamil Nadu.
The beverage contains no added sugar or preservatives and is sold in 200 ml packs priced at Rs 50.
A one-litre pack and additional flavours are planned, including fruit drinks and products containing Nata De Coco.
The company targets a Rs 2,500 crore beverage business by 2035 and plans 100 distributors across three southern states.
- Who
- Kothari Industrial Corporation Limited, part of the DC Kothari Group, launched CHUSIP; Executive Director Jinnah Rafiq Ahamed announced the plans.
- What
- The company entered the FMCG sector with CHUSIP and its first product, Coco Twist tender coconut water.
- Where
- The announcement was made in Chennai; the coconut water is sourced from Tamil Nadu, with initial expansion planned across Tamil Nadu, Kerala and Karnataka.
- When
- The launch was announced on Thursday; a one-litre pack is planned for the near future.
- Why
- The company cited growing consumer demand for healthy, natural and authentic products.
Key facts
- Brand
- CHUSIP
- First product
- Coco Twist natural tender coconut water
- Pack size and price
- 200 ml at Rs 50
- Ingredients claim
- 100 per cent natural, with no added sugar or preservatives
- Planned products
- One-litre packs, additional flavours, fruit drinks and products containing Nata De Coco
- Distribution plan
- 100 distributors and trade partners across Tamil Nadu, Kerala and Karnataka
- Long-term target
- A Rs 2,500 crore beverage business by 2035
Quotes
Jinnah Rafiq Ahamed
Executive Director of Kothari Industrial Corporation Limited
“KICL aims to build a Rs 2,500 crore beverage business by 2035. In the first phase, CHUSIP will focus on strengthening its presence in South India and plans to appoint 100 distributors and trade partners across Tamil Nadu, Keralam and Karnataka.”
thehansindia.com
“This launch marks KICL’s foray into the FMCG sector and is the first step towards building a portfolio rooted in nature, health and trust.”
thehansindia.com
Sources
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