3 weeks ago
Zee Bharat Restages to Capture The Vibe of Young India
A news channel in India called Zee Bharat is getting a fresh new look.
The people in charge want to connect with the young people of India.
They announced this new beginning on International Youth Day.
The channel will no longer be just for television.
It will also show content on phones, social media, and other digital platforms.
It wants to share news, fun internet culture, technology, entertainment, and lifestyle stories.
Some of the new shows have playful names like Spill the Chai, Meme Reaction, and News Laundey.
The channel says its promise is to be real, relevant, and relatable.
The big goal is to give young Indians a place to share their ideas and dreams for the country's future.
Zee Bharat unveiled a restaged avatar on International Youth Day built around capturing "The Vibe of Young India."
The brand is repositioned as a social-first, digital-native, omnichannel news brand with a 24x7 streaming approach.
The new proposition is anchored in three principles: Real, Relevant and Relatable.
CEO Raktim Das said the relaunch puts Young India at the core of a completely reimagined avatar aligned with evolving consumer habits.
The new content ecosystem spans news, internet culture, technology, entertainment and lifestyle, with shows like News Hotspot, News Laundey, Mission UPSC and Spill the Chai.
- Who
- Zee Media Corporation Limited and its news brand Zee Bharat, led by CEO Raktim Das
- What
- Unveiled a restaged, social-first, digital-native omnichannel news avatar centered on Young India
- Where
- India, including multi-city engagement platforms
- When
- On International Youth Day
- Why
- To align with evolving consumer habits and provide a platform for the aspirations of Young India and Viksit Bharat
Key facts
- Brand
- Zee Bharat
- Parent Company
- Zee Media Corporation Limited
- Announced On
- International Youth Day
- New Positioning
- Social-first, digital-native, omnichannel news brand with 24x7 streaming
- Core Principles
- Real. Relevant. Relatable.
- CEO
- Raktim Das
- Content Focus
- News, internet culture, technology, entertainment, lifestyle
- Notable Shows
- News Hotspot, News Laundey, Mission UPSC, Techlusive, Spill the Chai
Quotes
Mr Raktim Das
CEO of Zee Media Corporation Limited
“"We are relaunching Zee Bharat in a completely reimagined avatar with Young India at its core."”
wionews.com
Sources
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