2 weeks ago
India Post pilot helps Gujarat FPOs double business through MyStore
India Post is like the country's postal service that delivers letters and packages.
In the state of Gujarat, farmers who work together in groups called FPOs wanted to sell their food items like snacks, spices and lentils online.
Earlier, sending these small packages cost too much money, so many buyers stopped shopping.
India Post started a special trial plan to help these farmer groups.
The groups keep their products inside post office buildings, and when someone orders through the MyStore app, post office staff pack and deliver the parcel.
Since the trial began in November 2025, the farmer groups have delivered more than 40,000 items.
One group, Ranmal FPC, has delivered over 30,000 items on its own.
India Post charges the same delivery fees as for regular customers, but gives bulk discounts.
The trial has expanded from Ahmedabad to six more cities in Gujarat, and more farmer groups want to join.
India Post's Gujarat pilot, launched from Ahmedabad in late November 2025, has helped five farmer producer organisations (FPOs) overcome logistics challenges and double their business.
The FPOs have delivered over 40,000 items in the past eight months, including dal, jeera, khakra, namkeen, chilli powder, pickles and millet cookies in packs of 100 g to 1,000 g.
Products are stored at post offices and sold through the MyStore App on the government-promoted ONDC network, with India Post packing orders within 10-15 minutes and delivering them.
The pilot has been extended to Jamnagar, Porbandar, Bhuj, Mehsana, Bhavnagar and Gandhinagar, with repeat orders arriving since April.
Ranmal FPC's Mahesh Karangia has delivered over 30,000 items since January, with turnover of about ₹4 crore in the current fiscal until July versus nearly ₹7 crore in all of 2025-26.
- Who
- India Post, led by Gujarat Chief Postmaster General Ganesh Sawaleshwarkar, and five farmer producer organisations (FPOs), including Jamnagar's Ranmal FPC.
- What
- A pilot in which India Post stores FPO products at post offices and handles packing and delivery of orders placed on the MyStore App under the government-promoted ONDC network.
- Where
- Gujarat — launched in Ahmedabad and extended to Jamnagar, Porbandar, Bhuj, Mehsana, Bhavnagar and Gandhinagar.
- When
- Started in the last week of November 2025 and still running as of the report published on August 16, 2026.
- Why
- To help FPOs resolve logistics problems and reduce delivery costs that previously made online buyers abandon their purchases.
Key facts
- Pilot launched
- Last week of November 2025, in Ahmedabad
- FPOs registered
- 5 (out of 426 FPOs registered in Gujarat under the Centre's 10,000 FPO scheme)
- Items delivered
- Over 40,000 in the past eight months
- Coverage
- Ahmedabad, Jamnagar, Porbandar, Bhuj, Mehsana, Bhavnagar and Gandhinagar
- Pack sizes
- 100 g to 1,000 g
- Ranmal FPC deliveries
- Over 30,000 items since January
- Peak daily orders
- 5,000 on a single day
- Ranmal FPC turnover
- About ₹4 crore in current fiscal until July vs nearly ₹7 crore in 2025-26
Quotes
Ganesh Sawaleshwarkar
Gujarat head of India Post and chief postmaster general
“For various agro products in Gujarat, produced by FPOs, we are providing them space for storage. They keep their inventory with us and they are also listed through ONDC on the MyStore App. Whenever any order comes on the App, we being the logistic partner, get it on our dashboard and within 10‑15 minutes that consignment is prepared for dispatch.”
thehindubusinessline.com
“I have already delivered over 30,000 items ever since I joined the India Post initiative in January and the turnover in the current fiscal has reached about ₹4 crore until July as against nearly ₹7 crore in entire 2025‑26 fiscal.”
thehindubusinessline.com
Sources
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