3 weeks ago
Firstpost Launches Flaunt Platform For Luxury And Living Well
Firstpost has launched a new section called Firstpost Flaunt.
It is about luxury and high-quality ways of living.
The section will cover travel, cars, bikes, watches, spirits, and homes.
Journalists will create articles, videos, photographs, and short videos.
Readers will receive recommendations and opinions from experts.
The platform will explore why some experiences and objects are considered special.
It will also look at craftsmanship, heritage, and how ideas about luxury are changing.
Luxury brands can work with Firstpost Flaunt on special stories and experiences.
Firstpost, Network18 group’s flagship news platform, launched Firstpost Flaunt on August 26, 2026.
The premium editorial destination covers travel, cars and bikes, watches, spirits, and homes.
Its content will include long-form articles, videos, short reels, photo galleries, recommendations, and expert perspectives.
The platform will examine luxury through craftsmanship, heritage, experiences, personalities, and changing consumer preferences.
Firstpost Flaunt will offer premium brands opportunities for editorial partnerships, branded storytelling, and immersive experiences.
- Who
- Firstpost, the Network18 group’s flagship news platform, launched Firstpost Flaunt.
- What
- A premium editorial destination covering luxury travel, cars and bikes, watches, spirits, homes, and related experiences.
- Where
- Delhi, with content intended for audiences in India and around the world.
- When
- August 26, 2026.
- Why
- To provide luxury-focused storytelling, recommendations, and expert perspectives while creating opportunities for premium brands to reach influential audiences.
Key facts
- Launch date
- August 26, 2026
- Platform
- Firstpost Flaunt
- Owner group
- Network18 group
- Coverage areas
- Travel, cars and bikes, watches, spirits, and homes
- Content formats
- Long-form articles, videos, short reels, photo galleries, and immersive experiences
- Audience reach cited
- Nearly 22 million social media followers and more than 700 views a month
- Editorial lead
- Binoy Prabhakar, Chief Content Officer, Firstpost
Quotes
Binoy Prabhakar
Chief Content Officer of Firstpost
“Firstpost Flaunt will give unique perspectives to our readers on the craftsmanship, heritage and experiences that make luxury living truly exceptional. We have created a one-of-a-kind platform that is curious without being predictable. This special section will celebrate aspirations and high-end living, which our ever-growing community of readers have come to trust us with over the years. Firstpost Flaunt allows us to bring our storytelling strengths into a world of extraordinary experiences,֊️”
news18.com
firstpost.com
Sources
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