8 hrs ago
Polo Hotels Group Launches Chapter Brand Across Northeast India
Polo Hotels Group has created a new hotel brand called Chapter Hotels & Resorts.
The hotels are meant for people who want travel to feel special and connected to local places.
Each hotel will use nearby food, art, music and stories in its design.
The first hotel will be Chapter Lakeside in Tripura.
It will sit beside Rudrasagar Lake and have 17 rooms.
Guests will be able to use a pool, eat local food and travel by boat.
Another hotel is planned for Upper Shillong in Meghalaya.
The company says the hotels will bring more attention and jobs to Northeast India.
The brand wants each stay to feel like a new chapter in a traveller’s story.
Polo Hotels Group has launched Chapter Hotels & Resorts, an upscale boutique brand focused on local experiences and contemporary design.
The brand’s first property, the 17-key Chapter Lakeside, will open later this year beside Rudrasagar Lake in Tripura.
Chapter Lakeside will feature a lake-view pool, poolside bar, all-day dining and boat transfers, with cuisine inspired by Tripura’s Kokborok and Mui Borok traditions.
The second planned property is Chapter Resort Upper Shillong, a 37-key resort set among paddy fields in Meghalaya.
The group’s pipeline includes properties in West Bengal, Nagaland and other Northeast locations using owned, managed and retrofit models.
- Who
- Polo Hotels Group, led by Deval Tibrewalla, launched Chapter Hotels & Resorts.
- What
- A new upscale boutique hospitality brand focused on destination-led design, local culture and experience-led travel.
- Where
- The initial properties are planned for Rudrasagar Lake in Tripura and Upper Shillong in Meghalaya, with additional sites across Northeast India.
- When
- The brand has been launched; Chapter Lakeside is scheduled to open later this year.
- Why
- To serve a younger, experience-led audience and support tourism, employment and hospitality skills in the region.
Key facts
- Brand
- Chapter Hotels & Resorts
- Parent group
- Polo Hotels Group
- First property
- Chapter Lakeside, Tripura
- First property size
- 17 keys
- Second property
- Chapter Resort Upper Shillong, Meghalaya
- Second property size
- 37 keys
- Expansion pipeline
- West Bengal, Nagaland and other Northeast locations
Quotes
Deval Tibrewalla
WTD and CEO of Hotel Polo Towers Limited
“Upscale is not expensive wallpaper. It is good decisions. Put the pool where the view is. Cook food from the region. Build a bar with a point of view. Keep it sharp, warm and local. That is Chapter.”
deccanchronicle.com
“We called it ‘Chapter’ because every hotel opens a new part of the destination for the guest. Same brand energy, different local story. The plan is to build more soon — each with its own voice.”
deccanchronicle.com
Sources
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