2 weeks ago
Visa expands premium card tiers in India, targets affluent growth
Visa is a company that makes payment cards, which people use to buy things without cash.
In India, more and more people are becoming rich.
Visa found that the number of people earning more than ₹10 lakh a year nearly doubled.
Because of this, Visa made new, extra-special cards for these wealthy customers.
Instead of just one fancy card, there are now three levels of fancy cards.
The fanciest card is invitation-only, so only very rich people can get it.
It comes with special helpers who arrange unique experiences, like fancy dinners with famous chefs.
Visa also offers special trips through its new travel platform.
The company says 7 out of 10 rich shoppers want exclusive and personal experiences.
So Visa's new cards are designed to give wealthy people exactly what they want.
Visa launched a restructured premium card portfolio in India, replacing its single Visa Infinite tier with Visa Infinite, Visa Infinite Privilege, and Visa Infinite Private.
The invitation-only Visa Infinite Private targets ultra-high-net-worth individuals with bespoke concierge services and exclusive experiences.
Visa's VCA India Affluent Economy 2025-2026 Whitepaper found the number of individuals earning over ₹10 lakh annually grew from 69 lakh to 1.3 crore.
The whitepaper found 7 in 10 affluent consumers now seek bespoke and exclusive offerings, a shift Visa says drove the portfolio redesign.
Visa also introduced curated programmes, including the chef-led Infinite Tastes: Beyond the Menu and the Visa Destinations travel platform.
Country Manager Rishi Chhabra said the refreshed suite reflects affluent consumers' demand for hyper-personalization and globally relevant privileges.
- Who
- Visa, with Country Manager Rishi Chhabra, and India's growing affluent consumer segment as the target audience.
- What
- Launched a three-tier premium card portfolio (Visa Infinite, Visa Infinite Privilege, and Visa Infinite Private) along with new curated experiential programmes.
- Where
- India.
- When
- Tuesday, August 18, 2026.
- Why
- To capture India's rapidly expanding affluent segment, amid findings that 7 in 10 affluent consumers now seek bespoke and exclusive offerings.
Key facts
- Company
- Visa
- Market
- India
- New card tiers
- Visa Infinite, Visa Infinite Privilege, Visa Infinite Private
- Top tier access
- Invitation-only for ultra-high-net-worth individuals
- Annual earners over ₹10 lakh
- 1.3 crore, up from 69 lakh
- Affluent consumers seeking exclusive offerings
- 7 in 10
- New programmes
- Infinite Tastes: Beyond the Menu and Visa Destinations
- Announcement date
- August 18, 2026
Quotes
Rishi Chhabra
Country Manager for India at Visa
“The refreshed suite reflects affluent consumers’ demand for hyper-personalization and globally relevant privileges.”
thehindubusinessline.com
Sources
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