1 month ago
Curiosity Entertainment Expands Leadership with New Execs
Curiosity Entertainment has hired two new executives, Laurie Seidman and John Maatta, to help grow their company.
They want to make books and stories that can become movies, TV shows, and games.
They plan to publish 20-30 books each year and turn some of them into screen adaptations.
Their goal is to create a place where creators can build stories that can grow across different platforms and stay connected to their audiences.
Curiosity Entertainment appoints Laurie Seidman as Head of Film & Television and John Maatta as Board Chair.
The company aims to integrate publishing and screen adaptations to create a cohesive ecosystem for creators.
Curiosity plans to publish 20-30 titles annually across various genres.
Notable projects include the dramedy 'Goodman', the manga franchise 'Kaidro: The Awakening', and the YA fantasy series 'Witches of Calabasas'.
The company's business model focuses on original intellectual property to build long-term growth and audience engagement.
- Who
- Curiosity Entertainment and Storyteller Media
- What
- Appointment of new executives and unveiling of a debut page-to-screen slate
- Where
- Global
- When
- Recent
- Why
- To expand and grow their business model integrating publishing and screen adaptations
Curiosity's Business Model
Traditional Entertainment Models
Integration of Publishing and Screen Adaptations
Curiosity's Business Model
Curiosity combines publishing and screen adaptations to create a cohesive ecosystem for creators and audiences.
Traditional Entertainment Models
Traditional models often separate publishing and screen adaptations, leading to fragmented creator opportunities.
Focus on Original Intellectual Property
Curiosity's Business Model
Curiosity prioritizes original IP to build long-term growth and audience engagement.
Traditional Entertainment Models
Traditional models may rely more on established franchises and adaptations of existing works.
Key facts
- New Hires
- Laurie Seidman (Head of Film & Television), John Maatta (Board Chair)
- Founders
- Adhrucia Apana, Charles Allen
- Distributor
- Macmillan
- Notable Projects
- Goodman, Kaidro: The Awakening, Witches of Calabasas
- Annual Publishing Goal
- 20-30 titles
- Publishing Categories
- Children’s, YA, Adult Fiction, Fantasy, Memoir, Graphic Novels
Quotes
Laurie Seidman
Former CBS senior vice president of Current Programming, now Head of Film & Television at Curiosity Entertainment
“Curiosity is building its business around one of the entertainment industry’s most valuable assets — original intellectual property, by bringing publishing and screen development together, the company is creating opportunities for creators while positioning stories for long‑term growth.”
deadline.com
“I’ve had the opportunity to work alongside Adhrucia and Charles and see firsthand the company they’re building, they’re creating a place where original stories and creators are truly valued. I’m excited to help grow the slate and bring these projects to audiences.”
deadline.com
Adhrucia Apana
Co-founder of Curiosity Entertainment and Storyteller Media, producer and executive
“As Curiosity enters its next phase of growth, we wanted a leader who understands both creative development and production, Laurie has built an exceptional career championing talent, developing successful programming, and bringing projects to the screen. Her experience and leadership make her an outstanding addition to our team.”
deadline.com










