1 month ago

Xbox Tests Free Ad-Supported Game Streaming

Xbox Tests Free Ad-Supported Game Streaming
Microsoft tests ad-supported Xbox gaming, lets users stream games for free · CNBC TV 18

Microsoft is testing a new way for Xbox users to play games they already own without paying for a cloud gaming subscription.

This test is only for members of the Xbox Insider program.

Users can stream games for free by watching short ads before they start playing.

Each gaming session is limited to one hour, and the ads only appear before the game starts, not during.

People who already pay for Xbox Cloud Gaming can keep using the service without ads.

Microsoft wants to see if this makes gaming more affordable and accessible.

They are gathering feedback to decide if they will expand this feature.

Key facts

Company
Microsoft
Program
Xbox Insider
Session Limit
1 hour
Ad Placement
Pre-roll only
Current Availability
Limited to Xbox Insiders
Purpose
Gather feedback for potential expansion

Quotes

Microsoft

Microsoft spokesperson in a blog post

“"It creates another way for players to get into games without an upfront streaming purchase and expands audiences through new ways to play,"”
CNBC TV 18
“"For many players, the device they already own now allows them to stream games with XBOX,"”
CNBC TV 18

Sources

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