1 week ago
Swati Sharma Builds Contemporary Brand Around Traditional Crafts
Swati Sharma is a designer who works with hand block printing.
She started her own brand, Brahma Karma, after finding it difficult to get the right job.
Her brand makes clothes and home items with traditional printing methods.
She began with only 10 designs.
The work can be difficult because weather and artisan availability may change plans.
Sharma says nature gives her ideas for colours and patterns.
She also studies how different fabrics are woven and draped.
Her goal is to make modern designs that people can enjoy for many years.
Swati Sharma founded Brahma Karma after struggling to find suitable design work in Mumbai.
Her design house creates contemporary hand block-printed apparel and home décor.
Sharma began the venture with 10 designs while working out of Jaipur.
She says unpredictable weather, artisans and production challenges have shaped her approach.
Nature, geometry and close study of fabrics influence her colours, patterns and prints.
- Who
- Designer Swati Sharma and her design house, Brahma Karma.
- What
- Sharma has built a brand creating contemporary hand block-printed apparel and home décor from traditional crafts.
- Where
- Sharma worked out of Jaipur after looking for opportunities in Mumbai and spoke about her work while in Hyderabad.
- When
- She discussed her journey during Kausalyam 2026; the article does not specify the interview date.
- Why
- She wanted to create a contemporary version of hand block printing and develop enduring designs inspired by nature, geometry and fabric.
Key facts
- Designer
- Swati Sharma
- Design house
- Brahma Karma
- Specialisation
- Contemporary hand block-printed apparel and home décor
- Education
- Postgraduate of the Indian Institute of Crafts and Design
- Initial collection
- 10 designs
- Main work location
- Jaipur
- Featured event
- Kausalyam 2026, organised by the Crafts Council of Telangana
Quotes
Swati Sharma
Indian designer and founder of Brahma Karma
“When working on sarees, I connect with the weavers to understand the fabric. Every region has its own weaving patterns and motifs. I study the texture and drape of the fabric, and then create colour palettes that bring out the best in it. I then create prints that complement the fabric.”
thehansindia.com
“I have always been fascinated by the way nature puts together contrasting colours. I try to recreate that magic with my designs. However, I do not get inspired by seasonal colour palettes, instead I like to create pieces that evoke emotions.”
thehansindia.com
Sources
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