3 weeks ago

Kritika Kamra Launches Tarang Chanderi Collection on National Handloom Day

Kritika Kamra Launches Tarang Chanderi Collection on National Handloom Day
championing chanderi - Telegraph India · telegraphindia.com

Kritika Kamra is an actress in India who also started a clothing brand called Cinnabar.

Her brand makes saris, a traditional long piece of cloth that women wrap and wear.

The saris are woven by hand by skilled workers in a town called Chanderi.

On National Handloom Day, her brand shared a new party collection called Tarang.

These saris are made for weddings and festivals and are meant to last a lifetime.

Kritika wants people to wear them often so the weavers, many of whom are women, can earn a good living.

The name Cinnabar comes from a red mineral, because her mother's name, Kumkum, means a red powder used in Indian traditions.

For her own wedding in March, she wore a red Chanderi sari made by the weavers and designed by her mother.

She hopes this helps people love and keep handloom crafts alive.

Key facts

Celebrity
Kritika Kamra
Brand
Cinnabar
New collection
Tarang
Textile focus
Chanderi handloom with zari
Artisan base
Chanderi, Madhya Pradesh
Brand namesake
Cinnabar mineral, source of the kumkum pigment; her mother's name is Kumkum
Wedding
March; red Cinnabar sari woven by artisans and designed by her mother; married Gaurav Kapur
Upcoming projects
Matka King season two and an independent feature film

Sources

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