3 weeks ago
Kritika Kamra Launches Tarang Chanderi Collection on National Handloom Day
Kritika Kamra is an actress in India who also started a clothing brand called Cinnabar.
Her brand makes saris, a traditional long piece of cloth that women wrap and wear.
The saris are woven by hand by skilled workers in a town called Chanderi.
On National Handloom Day, her brand shared a new party collection called Tarang.
These saris are made for weddings and festivals and are meant to last a lifetime.
Kritika wants people to wear them often so the weavers, many of whom are women, can earn a good living.
The name Cinnabar comes from a red mineral, because her mother's name, Kumkum, means a red powder used in Indian traditions.
For her own wedding in March, she wore a red Chanderi sari made by the weavers and designed by her mother.
She hopes this helps people love and keep handloom crafts alive.
Actor Kritika Kamra's slow-fashion label Cinnabar launched Tarang, a new festive sari collection, on National Handloom Day.
Tarang features heritage Chanderi motifs, intricate zari and timeless craftsmanship, designed as heirlooms for weddings and festive occasions.
The brand supports women artisans in Chanderi, Madhya Pradesh, aiming to create sustained demand for handloom.
The label is named after cinnabar, the mineral behind the red kumkum pigment, honouring her mother Kumkum, and she wore a Cinnabar sari at her March wedding to Gaurav Kapur.
Kamra's upcoming acting projects include Matka King season two and an independent feature film.
- Who
- Actor Kritika Kamra, founder of the handloom label Cinnabar, along with her mother Kumkum and her husband Gaurav Kapur.
- What
- The launch of Cinnabar's new festive Chanderi sari collection, Tarang, and her efforts to support Chanderi women artisans.
- Where
- India; the town of Chanderi in Madhya Pradesh, where the saris are woven.
- When
- On National Handloom Day; the article also references her wedding earlier this year in March.
- Why
- To celebrate and preserve Chanderi craftsmanship by creating sustained demand that helps artisans earn a dignified living.
Key facts
- Celebrity
- Kritika Kamra
- Brand
- Cinnabar
- New collection
- Tarang
- Textile focus
- Chanderi handloom with zari
- Artisan base
- Chanderi, Madhya Pradesh
- Brand namesake
- Cinnabar mineral, source of the kumkum pigment; her mother's name is Kumkum
- Wedding
- March; red Cinnabar sari woven by artisans and designed by her mother; married Gaurav Kapur
- Upcoming projects
- Matka King season two and an independent feature film










