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How Ladakh’s Mountains Became a Sporting Economic Engine

How Ladakh’s Mountains Became a Sporting Economic Engine
The sporting economy hiding in Ladakh’s mountains and the man who built it · financialexpress.com

Chewang Motup Goba grew up among Ladakh’s high mountains.

He later became a mountaineer and helped start a company that organizes difficult mountain trips.

He and Yangdu Tshering also helped bring better equipment and organized ice hockey to local children.

After floods hurt tourism in 2010, Motup helped launch the Ladakh Marathon in 2012.

Runners must arrive early to get used to the high altitude.

This means they stay longer, use hotels, taxis, restaurants and guides, and spend more money locally.

Motup says many thousands of livelihoods now depend directly or indirectly on outdoor activities.

However, changing glaciers, melting snow and extreme floods could damage the environment and the economy.

The challenge is to grow tourism while protecting Ladakh’s mountains.

Key facts

Adventure company
Rimo Expeditions was co-founded by Chewang Motup Goba and Yangdu Tshering in 1992.
Ice hockey initiative
In 2003, Ladakh received 50 complete sets of professional ice hockey equipment through the NHL Players’ Association’s Goals & Dreams programme.
Marathon launch
The Ladakh Marathon began in September 2012 after the 2010 floods damaged tourism and infrastructure.
Estimated marathon impact
Motup estimates ₹40–47 crore, or $4.2 million–$4.9 million, in direct and indirect economic activity per edition.
Estimated stays
The event is estimated by Motup to generate 70,000–80,000 paid bed-nights in September.
Estimated livelihoods
Motup estimates that the wider outdoor and adventure ecosystem supports 25,000–30,000 livelihoods directly and indirectly.
Environmental concern
Motup observed that parts of the Siachen route that were covered by snow and ice in 1986 had become moraine, mud and rock by 2002.

Quotes

Chewang Motup Goba

Ladakhi mountaineer, entrepreneur and co-founder of Rimo Expeditions

“We set out to solve three fundamental problems: uplifting mountain staff and porters, encouraging ecological responsibility, and fostering community-centric tourism.”
financialexpress.com
“When you are nineteen, adventure is defined by the summit. It is all about the glory of standing on top, planting a flag, and proving yourself.”
financialexpress.com

Sources

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