1 week ago
Sabyasachi’s Mehrauli Flagship Blends Luxury, Art And Cultural Memory
Sabyasachi has created a very large new store in Mehrauli, Delhi.
It is designed to feel like a small, magical version of Calcutta rather than an ordinary shop.
Visitors can see clothes, jewellery, paintings, carpets and old decorative objects there.
The store has more than 120 chandeliers and hundreds of other historic and artistic pieces.
Some saris cost Rs 89,000, while some wedding outfits cost about Rs 20 lakh.
Sabyasachi says selling products can help keep traditional Indian crafts alive.
The store will also draw inspiration from The Metropolitan Museum of Art in New York.
Aditya Birla Fashion and Retail Limited is taking about 51% of the new Sabyasachi India company.
The designer says business growth and his creative control should work together.
Sabyasachi’s 26,000-square-foot Mehrauli flagship opens on August 25 as an immersive “mini Calcutta.”
The Delhi store offers bridal couture, menswear, saris, ready-to-wear, high jewellery and accessories.
Its interiors feature more than 120 chandeliers, 200 antique carpets, 300 original paintings and over 100 antique objects.
Delhi contributes approximately 30% of Sabyasachi’s global revenue, and the flagship doubles the brand’s Delhi footprint.
The store begins a multi-year collaboration with The Metropolitan Museum of Art and coincides with ABFRL’s planned 51% stake in Sabyasachi India.
- Who
- Designer and creative director Sabyasachi Mukherjee, Sabyasachi India and Aditya Birla Fashion and Retail Limited are central to the development.
- What
- A 26,000-square-foot Sabyasachi flagship store is opening with fashion, jewellery, art, antiques and cultural installations.
- Where
- Mehrauli, Delhi, India.
- When
- The flagship is scheduled to open on August 25; the article does not specify the year.
- Why
- The store is intended to expand Sabyasachi’s business while making Indian art, heritage and craft more accessible and commercially sustainable.
Key facts
- Store size
- 26,000 square feet
- Opening date
- August 25
- Delhi revenue share
- Approximately 30% of Sabyasachi’s global revenue
- Sari pricing
- Banarsi brocade saris start at Rs 89,000
- Weddingwear pricing
- Gowns and wedding lehengas cost around Rs 20 lakh per piece
- Art and antiques
- More than 120 chandeliers, 200 antique carpets, 300 original paintings and over 100 antique textiles, mirrors and historic decorative objects
- Corporate ownership
- Aditya Birla Fashion and Retail Limited is set to hold about 51% of Sabyasachi India’s equity share capital
Quotes
Sabyasachi Mukherjee
Founder and creative director of Sabyasachi
“It is about making heritage accessible and relevant to contemporary life. A museum can preserve history, but when those ideas, crafts and aesthetics enter people’s homes, they begin to have a different kind of life.”
financialexpress.com
“I have never believed that a luxury store should simply sell products. It should inspire curiosity, preserve culture and create memories.”
financialexpress.com
Sources
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