1 week ago
Sabyasachi To Open New Delhi Flagship Featuring Art And Heritage
Sabyasachi is opening a large new luxury fashion store in New Delhi.
It will be in the Mehrauli area and open on August 25.
The store will sell clothes, jewellery and accessories.
It will also look like an art and history museum.
The building will contain chandeliers, paintings and old decorative objects.
Its design will include reminders of Kolkata and Bengal.
Sabyasachi is also working with New York’s Metropolitan Museum of Art.
The brand’s first jewellery collection for this project will be inspired by the Byzantine Empire and shown during New York Fashion Week.
Sabyasachi will launch a 26,000-square-foot flagship store in New Delhi’s Mehrauli on August 25.
The new store will double Sabyasachi’s footprint in New Delhi, which generates about 30% of its global revenue.
The store will include fashion, high jewellery and accessories, alongside 120 chandeliers and about 300 original paintings.
Sabyasachi is beginning a multi-year collaboration with New York’s Metropolitan Museum of Art.
A Byzantine-inspired High Jewellery collection will debut at New York Fashion Week on September 15.
- Who
- Sabyasachi Mukherjee and the House of Sabyasachi.
- What
- The luxury fashion house is opening a 26,000-square-foot flagship store and launching related high jewellery initiatives.
- Where
- The flagship will be in Mehrauli, New Delhi; the jewellery collection will be presented during New York Fashion Week.
- When
- The store is scheduled to open on August 25; the Byzantine-inspired jewellery collection will debut on September 15.
- Why
- Sabyasachi says the store is intended to celebrate craftsmanship, beauty, culture and human connection, rather than simply sell products.
Key facts
- Store size
- 26,000 square feet
- Location
- Mehrauli, New Delhi
- Opening date
- August 25
- Delhi revenue share
- New Delhi accounts for approximately 30% of Sabyasachi’s global revenue
- Store features
- Around 120 chandeliers, approximately 300 original paintings, and more than 100 antique textiles, mirrors and historic decorative objects
- Museum collaboration
- A multi-year collaboration with New York’s Metropolitan Museum of Art
- Jewellery debut
- A Byzantine-inspired High Jewellery collection will be presented at New York Fashion Week on September 15
Quotes
Sabyasachi Mukherjee
Founder and creative director of House of Sabyasachi
“Commerce may bring people through the door, but culture is what makes them return, and as the world becomes increasingly digital, spaces that celebrate craftsmanship, beauty and human connection become more valuable than ever.”
m.rediff.com
“I have never believed that a luxury store should simply sell products.”
m.rediff.com
Sources
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