2 weeks ago
Wealth management goes beyond investing, says Waterfield founder Rajan
Wealth management means getting help taking care of a lot of money.
Soumya Rajan started a company in India called Waterfield Advisors that helps families do this.
She says a wealth adviser does much more than pick stocks or make quick money.
Her job is also to help families make big decisions, pass money to the next generation, and keep their values strong.
She says the most important thing is how your money is spread across different investments, not jumping after the newest product.
She suggests putting money in gold, silver, and real estate as well as company shares.
She also thinks people should invest in other countries, not only India, to stay safe.
Many foreign investors are leaving India right now because of excitement about artificial intelligence and markets like Taiwan and South Korea.
Still, Rajan says Indian families keep saving through small monthly plans called SIPs, which keeps the market strong.
Soumya Rajan, founder and CEO of Waterfield Advisors, said true wealth management goes beyond investments to include governance, stewardship, and family values.
She said asset allocation, not product chasing, is the biggest driver of portfolio performance, recommending a balance of equities, gold, silver, and REITs.
Waterfield advises global diversification through the LRS or OPI routes via GIFT City, targeting US, Japanese, and other East Asian equity markets.
Rajan attributed recent FPI exits from India to global AI momentum and index reweighting toward Taiwan and South Korea.
She said domestic demand from tier-2 and tier-3 cities and monthly SIP flows exceeding $3 billion continue to anchor India's market.
- Who
- Soumya Rajan, founder and CEO of Waterfield Advisors, in conversation with Neil Borate, Editor-in-Chief of thefynprint, on the Let's Mint Money episode.
- What
- A discussion of how true wealth management transcends investment strategy to include family governance, legacy stewardship, asset allocation, global diversification, and alternative assets like private credit and private equity.
- Where
- India, with a focus on global markets including the US, Japan, Taiwan, South Korea, and other East Asian markets; Rajan's career began in Mumbai.
- When
- The article does not specify an exact date; it references the latest episode of Let's Mint Money and the current period of market consolidation following a multi-year bull run.
- Why
- To explain how Indian wealth creators can preserve and grow family wealth through asset allocation, global diversification, and sound family governance amid market uncertainty and FPI outflows.
Key facts
- Featured person
- Soumya Rajan, founder and CEO of Waterfield Advisors
- Company founded
- 2011
- Monthly SIP flows into India
- Over $3 billion
- Performing private credit yields
- 12-15%
- Distressed credit returns
- Upwards of 18-20%
- Global investment routes
- LRS and OPI via GIFT City
- US partner
- Zephyr Management
- Recommended non-equity assets
- Gold, silver, REITs
Quotes
Soumya Rajan
Founder and CEO of Waterfield Advisors, wealth‑management consultant
“Wealth management unfortunately so often gets equated just to investment management, but as an adviser, you are playing a much larger role. It is not always about investments. It is about governance structures, stewardship, family values, creating an identity and solving everything around money.”
livemint.com
“We are seeing a generational shift where domestic capital is anchoring the market through steady SIP flows. For wealth creators, combining this domestic resilience with global diversification and sound family governance creates a clear blueprint for long‑term legacy.”
livemint.com










