2 weeks ago

Wealth management goes beyond investing, says Waterfield founder Rajan

Wealth management goes beyond investing, says Waterfield founder Rajan
Waterfield Advisors founder Soumya Rajan on how true wealth management transcends investment strategy · livemint.com

Wealth management means getting help taking care of a lot of money.

Soumya Rajan started a company in India called Waterfield Advisors that helps families do this.

She says a wealth adviser does much more than pick stocks or make quick money.

Her job is also to help families make big decisions, pass money to the next generation, and keep their values strong.

She says the most important thing is how your money is spread across different investments, not jumping after the newest product.

She suggests putting money in gold, silver, and real estate as well as company shares.

She also thinks people should invest in other countries, not only India, to stay safe.

Many foreign investors are leaving India right now because of excitement about artificial intelligence and markets like Taiwan and South Korea.

Still, Rajan says Indian families keep saving through small monthly plans called SIPs, which keeps the market strong.

Key facts

Featured person
Soumya Rajan, founder and CEO of Waterfield Advisors
Company founded
2011
Monthly SIP flows into India
Over $3 billion
Performing private credit yields
12-15%
Distressed credit returns
Upwards of 18-20%
Global investment routes
LRS and OPI via GIFT City
US partner
Zephyr Management
Recommended non-equity assets
Gold, silver, REITs

Quotes

Soumya Rajan

Founder and CEO of Waterfield Advisors, wealth‑management consultant

“Wealth management unfortunately so often gets equated just to investment management, but as an adviser, you are playing a much larger role. It is not always about investments. It is about governance structures, stewardship, family values, creating an identity and solving everything around money.”
livemint.com
“We are seeing a generational shift where domestic capital is anchoring the market through steady SIP flows. For wealth creators, combining this domestic resilience with global diversification and sound family governance creates a clear blueprint for long‑term legacy.”
livemint.com

Sources

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