2 weeks ago
Amber to begin Oppo, OnePlus, Realme production in March 2027
Amber Enterprises is a big Indian company that makes things for other brands, almost like a factory that builds toys for other toy companies.
Now Amber has agreed to make mobile phones for three famous phone brands: Oppo, OnePlus, and Realme.
The phones will have those brand names on them, but Amber will do the factory work.
Amber will start practicing production in the March 2027 quarter and begin making phones for sale shortly after.
In the first year, they plan to make about 8 million phones - that is more than one phone for everyone in a very big city!
In the second year, they hope to make almost twice as many, around 15 to 16 million phones.
Amber has also hired a special leader just for the phone business, called a chief operating officer.
A long time ago, a Chinese company called BBK Electronics started phone brands like Oppo and Vivo, which now say they run independently.
These brands are very popular in India, together holding a large share of the phone market.
Amber also makes circuit boards, and the materials for those are getting costlier because computers used for artificial intelligence need the same materials too.
Amber Enterprises India will begin trial production of Oppo, OnePlus and Realme smartphones in the March 2027 quarter under a manufacturing collaboration agreement with Oppo Mobiles India.
Commercial production is slated to start in the first quarter of FY28, right after trial production.
Output is expected to be around 8 million units in the first year, rising to 15-16 million units in the second year.
Amber has onboarded a chief operating officer for its new mobile phone vertical.
Vivo and Oppo group brands, including iQoo, OnePlus and Realme, jointly held 45.6% of the Indian smartphone market in Q2 2026, according to Counterpoint Research.
- Who
- Indian electronics manufacturing services firm Amber Enterprises India, led by Executive Chairman and CEO Jasbir Singh, in partnership with Oppo Mobiles India.
- What
- Amber will manufacture smartphones for the Oppo, OnePlus and Realme brands in India, starting with trial production in the March 2027 quarter and commercial production in Q1 FY28, with output planned at about 8 million units in year one and 15-16 million in year two.
- Where
- India - at Amber Enterprises India's manufacturing operations; Oppo smartphones are also currently produced at Vivo's manufacturing unit in Noida for sale in India.
- When
- The plan was reported in August 2026; trial production is scheduled for the March 2027 quarter and commercial production for the first quarter of FY2027-28.
- Why
- Amber's entry is described as an indicator that Chinese mobile brands, which emerged from a common group, are moving towards asset-light models by reducing their manufacturing exposure in India.
Key facts
- Company
- Amber Enterprises India
- Brands to be manufactured
- Oppo, OnePlus, Realme
- Agreement partner
- Oppo Mobiles India
- Trial production
- Q4 FY2026-27 (March 2027 quarter)
- Commercial production
- Q1 FY2027-28
- First-year output target
- About 8 million units
- Second-year output target
- 15-16 million units
- Regulatory actions noted
- Vivo has faced Enforcement Directorate action; Oppo has faced Directorate of Revenue Intelligence action on tax issues
Quotes
Jasbir Singh
Executive Chairman and CEO of Amber Enterprises India
“"Our group is set to foray into mobile phones through a manufacturing collaboration agreement with Oppo Mobiles India. The scope covers three brands, Oppo, OnePlus and Realme. We are on course to commence the trial production by quarter 4 of FY27 and commercial production to begin quarter 1 of FY28."”
thehindubusinessline.com









