20 hrs ago
TCL sues Samsung over alleged false Mini LED advertising
TCL and Samsung are companies that make televisions.
TCL says Samsung advertised some M Model TVs as having Mini LED technology.
TCL claims those TVs were actually made from ordinary LED products.
Mini LED is supposed to help make pictures clearer, brighter, and more detailed.
TCL says shoppers were misled into buying Samsung TVs expecting better picture quality.
It also says the alleged advertising hurt TCL’s business.
TCL has asked a federal court to stop Samsung from using the Mini LED label and to award damages.
Samsung had not publicly responded to the lawsuit when the article was published.
TCL sued Samsung in Los Angeles federal court over the marketing of Samsung’s M Model televisions.
The lawsuit alleges Samsung falsely advertised the televisions as using Mini LED technology.
TCL claims the M Model televisions contain none of the technological advances associated with Mini LED displays.
TCL says the alleged labeling misled consumers and harmed its sales, goodwill, and technology.
TCL is seeking an order blocking Samsung’s Mini LED advertising and unspecified monetary damages.
- Who
- Chinese consumer electronics company TCL sued South Korean company Samsung.
- What
- TCL alleges Samsung falsely advertised M Model televisions as featuring Mini LED technology.
- Where
- The case was filed in federal court in Los Angeles.
- When
- The lawsuit was filed on Monday; Samsung’s M Model televisions were launched in March, according to the lawsuit.
- Why
- TCL says the advertising misled consumers, harmed its market position, and damaged its sales, goodwill, and technology.
TCL’s allegations
Samsung’s reported position
Whether the televisions use Mini LED technology
TCL’s allegations
TCL alleges Samsung’s M Model televisions contain none of the technological advancements associated with Mini LED technology and were recycled from standard LED televisions.
Samsung’s reported position
Samsung had not publicly responded to the allegations when the article was published, so its position was not provided.
Key facts
- Plaintiff
- TCL
- Defendant
- Samsung
- Product at issue
- Samsung M Model televisions
- Technology
- Mini LED
- Court location
- Los Angeles federal court
- Requested relief
- An order blocking the advertising and unspecified monetary damages
- Samsung response
- Samsung spokespeople had not immediately responded to a request for comment.
Quotes
R.C. Harlan
Attorney for TCL
“Samsung’s false advertising misled consumers who wanted the higher picture quality associated with Mini LED televisions into buying Samsung’s falsely labeled product, unfairly damaging TCL’s sales, goodwill, and valuable technology in the process”
CNBC TV 18
“Samsung ”took a cheap, non-Mini LED model from a recycled product line and peddled it to the public as a ’supreme’ Mini LED model at an attractive price point,””
CNBC TV 18
Sources
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