1 week ago
Fashion Quick-Commerce Platforms Prepare for Festive Shopping Surge
Fashion delivery companies are getting ready for a busy festive shopping season.
People may buy more clothes and accessories for weddings, parties, festivals, travel and gifts.
Zilo is connecting more physical brand stores to its quick-delivery warehouses.
Knot is adding more brands and strengthening its stock in several fashion categories.
NewMe plans to launch thousands of new styles and open more stores.
NewMe is also using computer-based forecasting to estimate what shoppers will want.
The companies are preparing more warehouse space, workers and delivery capacity.
Instead of giving very large discounts to everyone, they plan to compete through choice, convenience, targeted offers and rewards.
Zilo plans to connect about 250 brand stores with its dark-store network by mid-September.
Knot, which works with more than 250 brands, plans to add over 50 more and expand its dark stores.
NewMe expects to introduce 2,500 to 3,500 new styles and open 20 to 25 stores during the festive period.
NewMe is increasing warehouse capacity and using artificial-intelligence forecasting to plan inventory around demand patterns.
The platforms are emphasizing convenience, selection, loyalty rewards and targeted offers rather than deep, blanket discounts.
- Who
- Fashion quick-commerce platforms Zilo, Knot and NewMe, along with their brand partners.
- What
- The platforms are expanding product selections, stores, warehouses and delivery networks before the festive shopping season.
- Where
- The expansion includes Mumbai, Thane, Navi Mumbai and other Indian cities, including Tier-I and Tier-II markets.
- When
- Ahead of the upcoming festive season; NewMe’s expansion plans cover the next three to four months.
- Why
- They expect higher demand from weddings, parties, festivals, family gatherings, travel and gifting, and want to capture more festive spending.
Key facts
- Zilo store network
- Zilo had integrated more than 150 brand stores in Mumbai by early August and plans to reach about 250 by mid-September.
- Zilo assortment
- Zilo currently has around 120,000 stock keeping units and has expanded its assortment four- to fivefold over two to three months.
- Knot brand expansion
- Knot works with more than 250 brands and plans to add over 50, especially in ethnicwear, fusion wear, westernwear, footwear, fragrances and accessories.
- NewMe new styles
- NewMe expects to add 2,500 to 3,500 new styles during the festive period and currently launches about 500 styles weekly.
- NewMe stores
- NewMe plans to open 20 to 25 stores across India over the next three to four months.
- Promotional strategy
- Zilo is emphasizing convenience, selection and home trials, while Knot is focusing on targeted offers and loyalty rewards instead of blanket discounts.
Quotes
Padmakumar Pal
CEO and cofounder of Zilo
“The platform currently works with more than 250 brands and plans to add over 50 brands. The additions will be concentrated in ethnic and fusion wear, women's westernwear, footwear, sneakers, perfumes and accessories.”
rediff.com
“Earlier, we had brand selections in our dark stores, but at a very limited number, around 50 to 70 styles per brand and now with the brand stores this will become 500 styles per brand.”
rediff.com
Sources
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