1 week ago
Bajaj Auto Refreshes Pulsar Lineup Ahead of Festive Season
Bajaj Auto is updating many of its motorcycles before the festive season.
It has launched newer versions of the Pulsar 125 and Pulsar 150.
The two bikes cost ₹92,990 and ₹1,15,233 before other charges.
Bajaj says some Pulsar models had not received major updates for several years.
The company hopes the refreshed bikes will attract both new and existing customers.
These are the second launches in a plan involving 10 new or updated products.
Three more launches are expected in the coming weeks.
Bajaj is also arranging its Pulsar motorcycles into three groups for different kinds of riders.
Bajaj Auto launched updated Pulsar 125 and Pulsar 150 motorcycles in Pune.
The Pulsar 125 is priced at ₹92,990 and the Pulsar 150 at ₹1,15,233, ex-showroom.
The launches are the second stage of a planned 10-model rollout before the festive season.
Bajaj has three more launches planned in the coming weeks, along with new brand introductions later.
The company is reorganizing its Pulsar range into Original, N and NS platforms.
- Who
- Bajaj Auto, including executive director Rakesh Sharma and marketing president Sumeet Narang.
- What
- Bajaj Auto launched updated Pulsar 125 and Pulsar 150 motorcycles as part of a 10-product refresh.
- Where
- The launch took place in Pune.
- When
- The motorcycles were launched on Monday; the broader rollout is planned before the festive season, with three more launches in the coming weeks.
- Why
- Bajaj said several Pulsar models had experienced product fatigue because they had not received major updates for several years, and it aims to attract new and repeat buyers.
Key facts
- Company
- Bajaj Auto
- Models launched
- Pulsar 125 and Pulsar 150
- Pulsar 125 price
- ₹92,990, ex-showroom
- Pulsar 150 price
- ₹1,15,233, ex-showroom
- Product rollout
- 10 new or updated models before the festive season
- Additional launches
- Three launches are planned in the coming weeks
- Portfolio structure
- Pulsar models will be organized into Original, N and NS platforms
- Recent segment performance
- Bajaj’s sports motorcycle segment grew about 50% year on year in April-June
Quotes
Rakesh Sharma
Executive director of Bajaj Auto
“There was a bit of a fatigue for us in this segment as there were not any major updates to these models since some years. Now we have a similar looking model with a long list of updates to cater to new as well as repeat buyers”
financialexpress.com
“We will meet you soon again. There’s a lot of stuff that we will still be coming up with in the coming days”
financialexpress.com
Sources
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