3 days ago
Ather Konarc Enters India’s Electric Scooter Price Race
Ather has launched a new electric scooter called the Konarc.
It is made for families and people who commute every day.
The starting version costs Rs 99,999 before showroom-related charges.
It competes with scooters such as the TVS iQube and Bajaj Chetak.
Ather says the Konarc focuses on practical use and durability rather than sporty performance.
Its EL platform was developed using 26 lakh kilometres of field data.
The Konarc S can offer up to 200 kilometres of claimed range, depending on the version.
The TVS iQube ST 5.3 has the highest claimed range in this comparison, while the Bajaj Chetak offers up to 153 kilometres.
Ather’s Konarc S enters the mass-market electric scooter segment at Rs 99,999 ex-showroom.
The scooter targets rivals including the TVS iQube and Bajaj Chetak.
The Konarc emphasizes durability, family use and daily commuting over sporty performance.
The TVS iQube ST 5.3 has the highest claimed range at up to 212 km.
The Konarc uses Ather’s EL platform, developed with 26 lakh kilometres of field data.
- Who
- Ather Energy, along with buyers considering the Ather Konarc, TVS iQube or Bajaj Chetak.
- What
- Ather Energy has launched the Konarc electric scooter, with the Konarc S 100 starting at Rs 99,999 ex-showroom.
- Where
- India’s electric scooter market.
- When
- The articles state that the Konarc has been launched, but do not provide a launch date.
- Why
- To enter the mass-market segment and compete with established electric scooters while offering a practical, family-oriented option.
Practical Access
Range And Variant Choice
Target customer
Practical Access
Ather positions the Konarc as a more accessible, family-oriented scooter for durability and daily commuting.
Range And Variant Choice
TVS and Bajaj offer established electric scooter ranges with multiple variants aimed at different customer needs and budgets.
Price strategy
Practical Access
The Konarc S 100 is the lowest-priced scooter in the comparison at Rs 99,999.
Range And Variant Choice
The TVS iQube starts at Rs 1.11 lakh and the Bajaj Chetak at Rs 1.19 lakh, while both lineups include higher-priced versions.
Range and batteries
Practical Access
Ather offers competitive mid-range figures, with the Konarc S reaching up to 200 km and battery sizes ranging from 2.1 kWh to 3.5 kWh.
Range And Variant Choice
TVS offers the largest battery and highest claimed range, with the iQube ST 5.3 reaching up to 212 km from a 5.3 kWh battery.
Key facts
- Model
- Ather Konarc
- Starting variant
- Konarc S 100
- Starting price
- Rs 99,999 ex-showroom
- Main competitors
- TVS iQube and Bajaj Chetak
- Highest compared range
- TVS iQube ST 5.3: up to 212 km claimed IDC range
- Konarc S range
- 100 km for the S 100; up to 200 km for the Konarc S range
- Platform development
- Ather’s EL platform was developed using 26 lakh kilometres of field data
Sources
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