1 week ago
Bajaj Auto Plans Brands, Products in Portfolio Reset
Bajaj Auto is changing many of its motorcycle products.
It has already launched 12 products and plans three more products and two new brands in FY27.
The company especially rebuilt its Pulsar 125 and Pulsar 150 motorcycles.
The updated motorcycles have new parts underneath, including new frames, engines and gearboxes.
They also offer features such as riding modes, navigation screens and easier low-speed control.
Bajaj’s motorcycle registrations grew, but the overall market grew faster.
Because of this, Bajaj’s share of the market became smaller.
The company also faces higher costs for materials.
Bajaj hopes its new products will help it grow faster and regain market share.
Bajaj Auto plans three additional products and two new brands in FY27 after 12 launches so far.
The company has overhauled the Pulsar 125 and 150 with new frames, engines, gearboxes and monoshocks.
Bajaj Auto’s two-wheeler registrations rose 13% in H1 CY26, but its retail market share fell to about 10.6%.
The updated Pulsars add riding modes, Crawl Tech and five-inch TFT displays, while offering modest or no power increases.
Higher commodity costs equaled about 4.5% of revenue in Q1 FY27, although Bajaj Auto’s EBITDA margin rose to 20.9%.
- Who
- Bajaj Auto, represented by joint managing director Rakesh Sharma and two-wheeler business chief business officer Sarang Kanade.
- What
- Bajaj Auto is resetting its portfolio with three more products, two new brands and redesigned Pulsar 125 and 150 motorcycles.
- Where
- The announcement was made in Pune.
- When
- The additional products and brands are planned for FY27; the latest information was published August 24, 2026.
- Why
- The portfolio overhaul is intended to support domestic growth and recover market share while addressing ageing products and higher input costs.
Key facts
- Planned FY27 launches
- Three additional products and two new brands
- Launches completed
- Bajaj Auto said it had completed 12 launches so far
- Pulsar domestic revenue
- More than ₹11,000 crore in FY26, nearly 19% of Bajaj Auto’s ₹58,732-crore standalone revenue
- H1 CY26 registrations
- Bajaj’s two-wheeler registrations rose about 13% to 11.8 lakh
- H1 CY26 retail share
- About 10.6%, down from 11.2%, while the overall market grew nearly 19%
- Commodity-cost impact
- Equivalent to about 4.5% of revenue in Q1 FY27
- Q1 FY27 EBITDA margin
- 20.9%, compared with 19.8% a year earlier
Quotes
Rakesh Sharma
Joint managing director of Bajaj Auto
“We have retained everything that makes Pulsar iconic while reimagining what lies beneath it”
thehindubusinessline.com
“We have done 12 launches so far. Three more will follow, and there will be two new brands”
thehindubusinessline.com
Sources
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