1 hr ago
Anushka Sharma’s Chole Bhature Order Transforms Mumbai Eatery
Delhi Se was a small restaurant in Mumbai that was close to closing.
It had only three tables and nine seats.
The owners were struggling with about Rs 18 lakh in debt.
Comedian Abhishek Upmanyu ate there and recommended its chole bhature online.
Anushka Sharma saw the recommendation while looking for Delhi-style chole bhature for Virat Kohli.
She ordered food and later posted about the restaurant on Instagram.
Many people then rushed to the restaurant, creating a very large crowd.
The owners increased their cooking from eight kilograms of chickpeas to 100 kilograms in three days.
They now say Delhi Se has four outlets and sells thousands of plates each day.
Delhi Se in Mumbai’s Chembur was nearly shutting down with about Rs 18 lakh in debt by September 2022.
Stand-up comedian Abhishek Upmanyu recommended the restaurant on Instagram, increasing walk-in customers.
Anushka Sharma discovered the recommendation and ordered chole bhature for Virat Kohli’s household in October 2022.
After Anushka shared the restaurant on Instagram, a large crowd arrived within half an hour.
The brothers now operate four outlets and claim monthly sales have reached about Rs 2 crore.
- Who
- Delhi Se owners Jaspal Singh Khalsa and Mahinder Singh Khalsa, with comedian Abhishek Upmanyu and actor Anushka Sharma involved in the restaurant’s turnaround.
- What
- A social-media recommendation and celebrity order led to a major surge in customers and sales for Delhi Se.
- Where
- Delhi Se’s original outlet was in Chembur’s Camp area in Mumbai; the delivery went to Virat Kohli’s home in Juhu.
- When
- The key events occurred between September 2022 and October 5, 2022; the owners described the restaurant’s current expansion afterward.
- Why
- Abhishek Upmanyu recommended the food, and Anushka Sharma’s Instagram posts brought widespread attention to the restaurant.
Key facts
- Restaurant
- Delhi Se, originally a roughly 250-square-foot Chembur outlet
- Founders
- Brothers Jaspal Singh Khalsa and Mahinder Singh Khalsa
- Debt before turnaround
- Approximately Rs 18 lakh by September 2022
- Celebrity order
- Two plates of chole bhature were ordered for delivery to Juhu on October 5, 2022
- Production increase
- Chickpea preparation rose from eight kilograms to 100 kilograms by the third day after the post
- Current outlets
- Four locations: Chembur, Mulund, Andheri West and Vashi
- Claimed current sales
- About Rs 2 crore per month, compared with roughly Rs 1 lakh to Rs 1.5 lakh previously
Quotes
Jaspal Singh Khalsa and Mahinder Singh Khalsa
Brothers and co-owners of Delhi Se
“Earlier, we used to soak half a kilogram or one kilogram of chhole. Now, across our four outlets, we soak around 125 kilograms of chhole, which becomes almost one tonne after cooking.”
indianexpress.com
“After her post, there was a massive crowd at the restaurant. Within half an hour, such a huge crowd had gathered that we were completely blank.”
indianexpress.com
Anushka Sharma
Actor who discovered Delhi Se and posted about its chole bhature
“Today is a BIG day in our home!”
indianexpress.com
Sources
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