2 hrs ago
Bernstein sees Swiggy upside as India food delivery competition grows
Bernstein studied whether India’s food delivery companies could face a major new competitor.
It compared India with China, where companies spent almost $30 billion competing with Meituan.
Bernstein said India’s market is much smaller and still has fewer food delivery customers.
Indian platforms currently earn relatively strong margins because many customers are wealthier.
Serving more lower-income customers could bring growth but may also reduce profits.
A new challenger would need to solve several problems, including low food-service spending and delivery costs.
Bernstein does not currently see an easy alternative business model that solves these issues.
It expects competition in India to grow gradually rather than cause an immediate market-share collapse.
The brokerage continues to favor Swiggy and Eternal, with a higher potential return estimated for Swiggy.
Bernstein retained its Outperform ratings on Swiggy and Eternal.
The brokerage set a Rs 430 target for Swiggy, implying about 52% upside.
Eternal received a Rs 350 target, representing approximately 9% upside.
Bernstein said India’s food delivery market is far smaller and less penetrated than China’s.
The brokerage expects competition to pressure margins gradually, while established platforms benefit from scale and affluent customers.
- Who
- Bernstein, Swiggy Ltd., Eternal Ltd., and potential food delivery challengers.
- What
- Bernstein assessed competitive risks and valuation prospects in India’s food delivery market.
- Where
- India, with comparisons to China.
- When
- Why
- To evaluate whether new competition could disrupt incumbent food delivery platforms and affect their margins.
Key facts
- Swiggy rating
- Outperform
- Swiggy target price
- Rs 430, implying approximately 52% upside
- Eternal rating
- Outperform
- Eternal target price
- Rs 350, implying approximately 9% upside
- China competitive spending
- Almost $30 billion was spent competing with Meituan
- Market-size comparison
- India’s food services market is roughly one-twelfth the size of China’s, while its food delivery market is about one-twenty-second
- Margin outlook
- Competition is expected to pressure industry margins gradually
Quotes
Bernstein
Brokerage analyzing the economics and competitive outlook of India’s food delivery sector
“When you serve the top-of-pyramid customers, the revenue/commission rates are driven by income of that cohort. But the cost to serve is driven by the average per-capita income. The bigger this gap between the ‘revenue-generating cohort’ and ‘cost cohort’, the larger the margin profile, structurally.”
financialexpress.com
“If the intent is to unlock demand at a lower price point and include more consumers into food delivery space, the challenger needs to solve 3 structural issues simultaneously.”
financialexpress.com










