What a French Supermarket Taught Me About Indian Brand Communication

A person who works in marketing lived in France for two and a half years.

They spent a lot of time looking at the things sold in supermarkets like Carrefour.

They noticed French food packages look clean, simple, and quiet.

Indian snack packages, like those for Lay's and Kurkure, are loud, bright, and full of bold promises.

The writer says companies in Europe talk about values first, like caring for the planet and farmers.

Companies in India talk about value first, like getting more food for less money.

That makes sense because many Indian shoppers need to watch how much they spend.

In Europe, governments give labels like Nutri-Score, which grades food from A to E. New Indian brands like Nykaa and Bombay Shaving Company are starting to talk about values too.

The writer believes Indian brands will slowly change as the country becomes richer.