1 week ago
Apple Cuts Over 200 Jobs in Siri, Vision Pro Reshuffle
Apple is changing several teams and cutting more than 200 jobs.
About half of the affected jobs are connected to Vision Pro, while the rest are connected to Siri and software.
Siri is being rebuilt with a new AI system that needs different kinds of workers.
Some old Siri jobs are ending, but Apple says new jobs will also be created.
Apple is reducing its work on Vision Pro gaming because the headset has not attracted many gamers.
It will also make fewer immersive 3D videos itself and ask outside companies to create more content.
Vision Pro and its visionOS software will continue, according to Apple.
The company is giving more attention to smart glasses and other future devices.
Apple is cutting more than 200 positions across Siri, Vision Pro and software teams.
About 100 roles are affected in the Vision Pro organization and roughly 100 in Siri and software groups.
The Siri restructuring supports an AI-focused assistant built on a new technical architecture requiring different expertise.
Apple is largely winding down Vision Pro gaming work and reducing in-house immersive-video production.
Apple says Vision Pro and visionOS will continue, while smart glasses and other future products receive greater priority.
- Who
- Apple employees in the Siri, Vision Pro, Intelligent Systems Experience and related software teams are affected.
- What
- Apple is eliminating more than 200 positions while restructuring teams around AI, Vision Pro and future devices.
- Where
- The affected teams are within Apple; the reports do not identify specific offices or locations.
- When
- The cuts were reported in 2026; one report said they came as Apple prepared for a product event the following month.
- Why
- Apple says it is realigning teams to improve user experiences, support a redesigned AI-focused Siri and match Vision Pro resources to customer use and future products.
Apple's Stated Position
Reported Business Rationale
Reason for the job changes
Apple's Stated Position
Apple describes the move as a team realignment designed to deliver better user experiences. It says new roles will be created and affected employees can apply for other Apple positions.
Reported Business Rationale
The reports link the cuts to a new Siri architecture, reorganized AI work, limited Vision Pro usage and a broader shift toward future devices.
Vision Pro's future
Apple's Stated Position
Apple says Vision Pro and visionOS are not going away, and immersive video will continue in a reduced form.
Reported Business Rationale
The reports say Apple is largely shutting down Vision Pro gaming work and reducing in-house immersive-video production because of limited user and gamer traction and high production costs.
Role of AI
Apple's Stated Position
Apple frames the Siri and software changes as a restructuring that eliminates some existing roles while creating positions for updated capabilities.
Reported Business Rationale
The reports characterize the changes as part of Apple's transition toward AI, but say they do not appear to be primarily caused by AI-driven automation or data-center spending.
Key facts
- Positions affected
- More than 200
- Vision Pro positions
- About 100
- Siri and software positions
- About 100
- Vision Pro launch
- February 2024
- Current Vision Pro price cited
- $3,699
- Immersive-video strategy
- Apple plans to produce fewer videos in-house and encourage third-party companies to create content.
- Future products
- Smart glasses have near-term priority; Apple is also considering a new Vision Pro model as early as the end of 2028.
Quotes
Apple Inc.
The technology company announcing the team realignment and layoffs
“While we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple.”
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“to evolve our business to deliver the best experiences for our users.”
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Sources
Apple to axe over 200 jobs in major reshuffle of Siri AI, Vision Pro teams
Apple job cuts 2026: iPhone maker slashes 200 jobs in Siri, Vision Pro immersive video, gaming teams
iPhone-maker Apple cuts over 200 jobs across Siri, Vision Pro teams to focus on new devices, AI: Details
"To Evolve Business": Apple Cuts Over 200 Jobs In Siri, Vision Pro Teams
Apple cuts over 200 jobs across Siri, Vision Pro team amid AI transition: Report
Apple Confirms Fresh Round of Layoffs Across Siri and Vision Pro Teams
Apple cuts 200 jobs across Siri, Vision Pro teams as it shifts focus to AI and new devices
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