1 week ago
Divine revives Vine’s six-second loops with open social platform
Vine was an app where people watched very short videos that repeated in a loop.
It was later bought by Twitter and shut down.
Divine is a new app trying to bring back that style of video.
Each Divine video is six seconds long and can repeat again and again.
The app also keeps more than two million old Vine videos.
It does not allow videos made entirely by AI, though it uses AI tools to help check content.
Divine is built so creators can have more control over their accounts and videos.
The app has about 100,000 users and is working with Taco Bell.
Divine offers six-second looping videos in a format inspired by Vine.
The app hosts more than two million original Vine videos and bans AI-generated content.
Built on the open Nostr protocol, Divine gives creators greater control over identity and content.
Divine was created by Rabble and has received funding from Twitter co-founder Jack Dorsey.
The app has about 100,000 users and announced Taco Bell as its first brand partner.
- Who
- Divine, created by Rabble, with funding from Twitter co-founder Jack Dorsey.
- What
- A new short-form video app offering six-second looping videos and archived Vine content.
- Where
- The app operates online and is built on the open Nostr protocol.
- When
- Divine announced its first brand partnership this week, according to the article; no calendar date is provided.
- Why
- It aims to revive Vine-style creativity while giving creators more ownership and reducing dependence on algorithm-driven platforms.
Open, creator-controlled social media
User adoption and platform practicality
Platform design
Open, creator-controlled social media
Divine says its open-source Nostr foundation avoids a walled garden and gives creators ownership of their identity and content.
User adoption and platform practicality
The article questions whether users will download another app mainly to watch six-second videos.
Content and discovery
Open, creator-controlled social media
Divine’s creator argues that removing pressure from advertising algorithms encourages original, joyful and human creativity.
User adoption and platform practicality
The app still needs to attract enough users and businesses to make its alternative model sustainable; its first brand partnership is with Taco Bell.
Key facts
- Video format
- Six-second videos that play in a loop
- Vine archive
- More than two million original Vine videos
- AI policy
- AI-generated content is banned; built-in AI detection tools support verification
- Technology
- Built on the open Nostr protocol
- Users
- Approximately 100,000 users
- Founder
- Created by Rabble, a member of Twitter’s founding team
- First brand partner
- Taco Bell
Quotes
Rabble
Creator of Divine and a member of Twitter’s founding team
“People are making loops fuelled by an original idea and their desire to share with others, not because a recommendation engine is making them guess what will perform.”
telegraphindia.com
“By stripping away the pressure to create content that gets picked up by an ad algorithm, we’ve uncovered what it is that people actually want to create.”
telegraphindia.com
Sources
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