6 days ago
Discovr AI Launches Platform Targeting $25 Million Creator Spend
Discovr AI is a new company that helps brands work with online creators.
It launched a platform that uses artificial intelligence to find creators and manage advertising campaigns.
The platform also helps check content for brand safety and measure campaign results.
Discovr AI says more than 10,000 creators have joined its platform.
It has helped manage $920,000 in creator advertising spending so far.
The company has supported thousands of collaborations between creators and brands.
It wants to help manage more than $25 million in creator advertising spending during the next year.
It also plans to expand its business and enter international markets such as the United States.
Discovr AI launched an AI-native platform for creator advertising campaigns.
The company aims to facilitate more than $25 million in creator spend over the next 12 months.
The platform has facilitated $920,000 in creator advertising spend and onboarded over 10,000 creators.
Discovr AI says it has enabled thousands of creator-brand collaborations across several industries.
The company plans to expand enterprise adoption, strengthen AI capabilities, and enter markets including the United States.
- Who
- Discovr AI, co-founders Rosanlal Behera and Achyuta Chand, brands, and creators.
- What
- The company launched an AI-native creator advertising platform for discovery, campaign management, brand safety, and performance measurement.
- Where
- The company is based in New Delhi and plans to enter international markets, including the United States.
- When
- The announcement gives no calendar date; Discovr AI says it was founded six months ago.
- Why
- To make creator advertising more measurable, scalable, efficient, and focused on business outcomes.
Key facts
- Company
- Discovr AI
- Current creator spend
- $920,000 facilitated through the platform till this month
- Creators onboarded
- More than 10,000
- 12-month target
- More than $25 million in creator advertising spend
- Platform functions
- Creator discovery, campaign planning, content approvals, execution, brand safety monitoring, analytics, and reporting
- Reported brand clients
- Adani Wilmar, Whisper Flow, Kotak Neo, and Groww
- Expansion plans
- Greater enterprise adoption, stronger AI capabilities, and entry into international markets including the United States
Quotes
Rosanlal Behera
Co-founder of Discovr AI
“Creator advertising is rapidly evolving into a mainstream media channel, but brands continue to face challenges in managing campaigns efficiently and measuring business outcomes. Our vision is to bring the same level of intelligence, accountability, and operational excellence to creator advertising that transformed digital performance marketing.”
republicworld.com
“Creators have become one of the most influential channels for consumer engagement, yet creator advertising remains underpenetrated compared to other digital media. We believe AI will make creator advertising more measurable, scalable, and outcome-driven, enabling brands to execute campaigns with greater speed, efficiency, and confidence.”
republicworld.com
