1 hr ago
India Becomes Key Market as Korean Content Demand Surges
India is becoming very interested in Korean entertainment.
Many people in India enjoy K-pop and K-dramas.
A survey placed India second among 30 countries for interest in Korean culture.
Korean companies now want to work more closely with Indian companies.
They are especially interested in animation, visual effects, games, comics and extended reality.
A business event in New Delhi connected Korean and Indian content companies.
The event included about 320 meetings between businesses.
Korean entertainment has also increased interest in Korean food, cosmetics and tourism.
India ranked second among 30 countries surveyed for interest in the Korean Wave.
Demand for K-pop, K-dramas and other Korean cultural exports is encouraging Korean companies to seek Indian partnerships.
The 2026 Korea-India K-Content BizWeek brought together 20 Korean and 74 Indian content companies in New Delhi.
The three-day event generated about 320 business meetings focused on potential creative-industry cooperation.
Korean companies are exploring joint projects with India in animation, visual effects, gaming, comics and extended reality.
- Who
- Korean and Indian content companies, supported by the Korea Creative Content Agency and South Korea’s Ministry of Culture, Sports and Tourism.
- What
- Businesses discussed partnerships and joint projects involving Korean content and the animation, visual effects, gaming, comics and extended-reality sectors.
- Where
- New Delhi, India.
- When
- The 2026 Korea-India K-Content BizWeek was a three-day event that concluded on Wednesday.
- Why
- Korean companies are responding to rising Indian interest in Korean content and seeking collaboration for projects aimed at global markets.
Key facts
- India’s ranking
- Second among 30 countries surveyed for interest in the Korean Wave.
- Event
- 2026 Korea-India K-Content BizWeek.
- Event location
- New Delhi, India.
- Participating Korean companies
- 20.
- Participating Indian companies
- 74.
- Business meetings
- Approximately 320.
- Target sectors
- Animation, visual effects, gaming, comics and extended reality.
Quotes
Young Soo-kim
Director of the Korea Creative Content Agency’s India office
“India ranked second in Hallyu (Korean Wave) interest among the 30 surveyed countries. This reflects a rapid surge in interest and consumption of Hallyu, including K-pop and K-dramas, across India.”
telegraphindia.com
“Looking ahead, it is the sincere aspiration of Korean AVGC-XR companies to jointly enter the global entertainment market through robust collaboration between Korea and India.”
telegraphindia.com
Sources
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