2 weeks ago

Maharashtra FDA issues show-cause notices to Bollywood actors on Vimal

Maharashtra FDA issues show-cause notices to Bollywood actors on Vimal
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Some very famous movie stars in India made advertisements for a product called Vimal Elaichi.

The government in the state of Maharashtra has banned the sale of paan masala, a product that can contain tobacco.

The Maharashtra Food and Drug Administration sent letters called show-cause notices to the actors.

The letters ask why they made the ads.

The government thinks the ads secretly promote the banned paan masala product.

The actors might say they were only promoting a product that is legal to sell.

But some people worry that such ads make tobacco brands seem normal and cool.

Famous actors have a big influence on children and adults.

So the government should also check other similar advertisements.

Key facts

Regulator
Maharashtra Food and Drug Administration
Actors notified
Shah Rukh Khan, Ajay Devgn, Tiger Shroff
Brand involved
Vimal Elaichi
Product
Paan masala (can include orally ingested tobacco)
Product status
Sale prohibited in Maharashtra
Action taken
Show-cause notice
Concern raised
Surrogate advertising can normalise tobacco brands

Sources

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