2 weeks ago
Gen Z enters markets through crypto, looks beyond memecoins
Imagine you are young and want to start saving and investing money.
A report from WazirX, which is like a big shop for digital money called cryptocurrency, studied how young people in India invest.
It found that many young people, known as Gen Z, start their investing journey with cryptocurrency.
About 44 out of every 100 Gen Z investors on WazirX began investing this way.
Gen Z made up 72 out of every 100 new investors in the first half of 2026.
They like to spread their money across different kinds of crypto, not just fun meme coins.
Only 16 out of every 100 units of their money goes to meme coins.
Most of their money goes to useful types of crypto, like tools for online payments.
Many of them keep buying even when prices drop.
This shows that young investors are careful and patient, not just chasing quick fun.
44.4% of Gen Z investors on WazirX began their investment journey through crypto.
Gen Z accounted for 72% of new investors in the first half of 2026 and 32.1% of active traders.
Nearly 80% of WazirX's Gen Z users come from outside India's top 10 cities.
Gen Z portfolios allocate 59% to utility-focused crypto, 25% to blue-chip assets, and 16% to memecoins.
52.8% of young investors buy during mild corrections, while 43.7% keep buying even on the worst trading days.
- Who
- Gen Z investors on Indian crypto exchange WazirX
- What
- A data report showing Gen Z entering financial markets through crypto with diversified portfolios
- Where
- India, with nearly 80% of Gen Z users coming from outside the top 10 cities
- When
- First half of 2026, the period covered for new investor data
- Why
- Young Indians are using digital assets as a gateway into investing and showing a preference for diversification and patience through volatility
Key facts
- Platform
- WazirX
- Gen Z share of new investors (H1 2026)
- 72%
- Gen Z share of active traders
- 32.1%
- Started investing through crypto
- 44.4%
- Median age
- 25
- Portfolio allocation
- 59% utility, 25% blue-chip, 16% memecoins
- Users outside top 10 cities
- Nearly 80%
- Buy during mild corrections
- 52.8%
Sources
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