Gen Z, Tier 2/3 Cities Drive Market Growth with Conviction

A company called Axis Direct helps people buy and sell stocks and other investments.

It made a report about who was investing their money during the first half of 2026.

The report found that half of the investors were Gen Z — the younger generation, like students and young adults.

The next biggest group was Millennials, who made up 35 out of every 100 investors.

Many of the new investors came from smaller cities, not just the big ones, showing investing is spreading everywhere.

Women are also investing more — 27 out of every 100 new investors were women, and about half of them were young Gen Z women.

Most people now use their phones to invest, with 6 out of 10 investors trading on mobile apps.

People usually saved small amounts each month, around 3,000 to 4,000 rupees.

The report showed investors staying calm when the market went up and down, and even buying more when prices dropped.

That means investing is becoming easier and more popular for many different kinds of people.