2 weeks ago
Tropical Sun Marks 30 Years Of Changing British Tastes
Tropical Sun is a food brand created by a company called Wanis in 1996.
Wanis made it because imported foods were sometimes hard to find or changed in quality.
The brand helped Wanis control how products were made and supplied.
It now has about 700 different foods and drinks.
These include spices, sauces, rice, pulses, snacks and cupboard staples.
The foods are inspired by cuisines from many parts of the world.
British shoppers now eat more international foods than they did in the past.
Tropical Sun says it has helped make those flavours easier to buy in shops across Britain.
Wanis launched Tropical Sun in 1996 to improve the availability, consistency and quality of world foods.
The brand now offers around 700 products, including spices, sauces, rice, drinks and snacks.
Tropical Sun serves flavours associated with Caribbean, African, Asian and Latin American cuisines.
Wanis says the brand grew as British consumers became more adventurous with international food.
The business describes Tropical Sun as the UK’s biggest world food brand and a £55 million business.
- Who
- Wanis, including managing director Sanjay Wadhwani, and its Tropical Sun brand.
- What
- Tropical Sun is celebrating 30 years since its launch as a world food brand with around 700 products.
- Where
- The brand operates in Britain and supplies foods from cuisines around the world.
- When
- The brand was launched in 1996 and is marking its 30th anniversary.
- Why
- Wanis created Tropical Sun to improve control over the availability, consistency and quality of imported foods.
Key facts
- Launch year
- 1996
- Brand owner
- Wanis
- Product range
- Around 700 SKUs
- Reported brand value
- £55 million
- Product categories
- Herbs and spices, seasonings, sauces, rice, pulses, drinks, snacks and cupboard staples
- Cuisine inspirations
- Caribbean, Africa, Asia, Latin America and beyond
- Market position
- Described as the UK’s biggest world food brand
Quotes
Sanjay Wadhwani
Managing director of Wanis, the company behind Tropical Sun
“When we launched Tropical Sun in 1996, it came from a very practical need. Our customers relied on us for products from all over the world, but when you are dependent on different suppliers in different countries, you cannot always control availability or consistency in the way you would like.”
easterneye.biz
Sources
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