3 days ago
World Avocado Organisation Expands India Focus With 2026 Campaign
The World Avocado Organisation is starting a new avocado campaign in India for 2026.
It is called “Make Wellness Joyful.”
The group wants people to see avocados as more than a special or expensive ingredient.
It says avocados can be used in many everyday meals.
These include breakfasts, snacks, salads, main dishes, dips and desserts.
The campaign will show how avocados can work with familiar Indian tastes.
Chefs, nutritionists and food creators will share ideas and information.
The goal is to make avocados more familiar and useful to people in India.
The World Avocado Organisation launched its 2026 India-focused campaign, titled “Make Wellness Joyful.”
The campaign aims to present avocados as accessible, versatile ingredients rather than premium or occasional foods.
WAO says avocados can fit into Indian breakfasts, snacks, salads, main courses, dips and desserts.
Indian chefs, nutritionists, food creators and media voices will contribute recipes, collaborations and educational content.
Chairman Zac Bard said growing interest among consumers and food professionals is creating momentum for avocados in India.
- Who
- The World Avocado Organisation, led by Chairman Zac Bard, is behind the campaign.
- What
- WAO is launching its 2026 “Make Wellness Joyful” campaign to promote avocados for everyday Indian meals.
- Where
- The campaign focuses on India.
- When
- The campaign is planned for 2026.
- Why
- WAO wants to make avocados more accessible, familiar and relevant to Indian consumers while highlighting their versatility and recognised nutritional benefits.
Key facts
- Organisation
- World Avocado Organisation (WAO)
- Campaign
- “Make Wellness Joyful”
- Launch focus
- India
- Campaign year
- 2026
- Featured uses
- Breakfasts, snacks, salads, main courses, dips and desserts
- Participants
- Indian chefs, nutritionists, food creators and media voices
- Organisation founded
- 2016
Quotes
Zac Bard
Chairman of the World Avocado Organisation
“India continues to be an exciting and important market for avocados, and we are delighted to build on the momentum we have created over the past few years. What is particularly encouraging is the growing curiosity around avocados, not just among consumers, but also among chefs, nutritionists and the wider food community.”
thehansindia.com
“As Indian food culture continues to evolve, our continued aim is to make avocados more accessible and relevant to Indian consumers, and to show just how easily they can become part of everyday eating.”
thehansindia.com
Sources
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