4 days ago

India's Condiment Boom Leaves Shoppers Spoilt, Confused and Overwhelmed

Indian grocery stores now sell many sauces, chutneys, pastes and spices from different countries.

People can find products such as gochujang, hummus, wasabi, kasundi and many kinds of vinegar.

This gives shoppers more flavors to try.

But having so many choices can also feel confusing.

Some people buy products that they use only once or twice before they expire.

Reports say many young people in cities want exciting flavors from global cuisines.

Busy families and working professionals also like ready-made ingredients because they save time.

Food companies are responding by creating more products that combine Indian spices with international tastes.

As a result, choosing a flavor can sometimes be harder than cooking the meal.

Key facts

Global-flavor preference: 44% of Indians like flavors influenced by global cuisines, according to an IMARC report.
Interest in new flavors: 35% of Indians consistently seek new foods and flavors to sample.
Exclusive flavors: 40% of Indians are interested in sampling exclusive flavors.
Convenience demand: Research and Markets reported that urban life is increasing demand for ready-to-eat chutneys and cooking pastes.
Target consumers: Nuclear families and working professionals particularly value taste and convenience.
Products mentioned: The expanding selection includes sauces, chutneys, spice powders, pastes, spreads, dips and numerous types of vinegar.
Market response: Companies including Nestlé, Hindustan Unilever, Weikfield, Veeba, The Kraft Heinz Company and Capital Foods are launching products combining Indian spices with global tastes.

financialexpress.com · 4 days ago