1 hr ago

India Debates Health Warnings Amid Reliance on Cheap Packaged Food

India Debates Health Warnings Amid Reliance on Cheap Packaged Food
From Maggi Noodles To Thums Up: How India Became Dependent on Cheap Packaged Food · deccanchronicle.com

India is debating whether some packaged foods should carry health warning labels.

The labels could identify foods with too much sugar, salt or saturated fat.

Many people in India buy inexpensive products such as Maggi noodles and Thums Up.

These products became popular because they are affordable and match local tastes.

Health experts are concerned because India has more than 101 million people with diabetes and 136 million with prediabetes.

Some critics say companies sell versions with more expensive or nutritious ingredients in other countries.

Companies say recipes are designed for local tastes, available ingredients and prices.

Food businesses also worry that many Indian foods could receive warning labels.

The debate is about balancing affordable food and popular flavors with healthier choices.

Key facts

Proposed labels
Red warnings could be applied to products exceeding government-set limits for added sugar, salt or saturated fat.
Diabetes burden
More than 101 million people in India have diabetes, while another 136 million have prediabetes, according to figures cited from Novo Nordisk.
Packaged food market
The market grew from $129.18 billion in 2025 to $137.25 billion in 2026 and is projected to reach $238.83 billion by 2034.
Maggi consumption
About 6 billion meals eaten in Indian households and on street corners each year are Maggi two-minute masala noodles.
Recipe differences
The article says Indian Maggi variants use palm oil, while many versions sold in Britain use sunflower oil; Indian KitKat bars reportedly contain less cocoa than Australian versions.
Industry concern
The All India Food Processors' Association says 80% of packaged food could be flagged under the proposed rule.
International comparison
Researchers have reported a 23.7% decline in sugary-drink purchases after Chile introduced its 2016 warning-label law.

Quotes

Shashank Mehta

Former marketing manager at Unilever’s India unit

“It plays on national pride - why is it that India is getting short-changed? Why do companies make the call on my behalf that I can't afford better ingredients?”
deccanchronicle.com
“Many recipes in India were designed decades ago for a very cost-conscious consumer, and those recipes have simply been carried forward”
deccanchronicle.com

Sources

Related news