2 hrs ago
John Ternus Debuts as Apple CEO With AI, Foldable iPhone
John Ternus appeared at an Apple product event for the first time as the company’s CEO.
Apple showed new tools that use artificial intelligence.
These tools include a smarter Siri, health information on Apple Watch, and live translation through AirPods.
Apple also presented a new foldable phone called the iPhone Duo.
Its screen becomes much bigger when the phone is opened.
Apple said its AI tries to keep personal information private.
It said the AI works on the device whenever possible.
If more computing power is needed, Apple says its private cloud system protects the information.
The event also highlighted entertainment and games, including Netflix’s plans for the new phone.
John Ternus appeared as Apple’s CEO for the first time at the company’s annual product event.
Apple showcased new AI tools, including expanded Siri capabilities, health insights, and live translation for AirPods.
The company introduced the foldable iPhone Duo, whose unfolded screen is larger than current Pro and Max models.
Apple emphasized that Apple Intelligence runs on-device when possible and uses private cloud computing when necessary.
Ternus succeeded Tim Cook as CEO on September 1, while Cook became executive vice president of Apple’s board.
- Who
- Apple CEO John Ternus presented the company’s new products and AI features; Tim Cook is now executive vice president of Apple’s board.
- What
- Apple held its annual product event, showcasing new AI tools, the foldable iPhone Duo, and the next generation of iPhone products.
- Where
- The event was presented primarily in a prerecorded format, with Ternus appearing live at Apple’s headquarters in Cupertino, California.
- When
- The event took place Wednesday; Ternus became CEO on September 1.
- Why
- Apple used the event to present new product experiences and explain its privacy-focused approach to artificial intelligence.
Apple’s Privacy-First AI Approach
Rivals’ More Aggressive AI Strategy
How AI should handle personal data
Apple’s Privacy-First AI Approach
Apple says its AI runs on the device whenever possible and that private cloud computing protects data when additional capability is required.
Rivals’ More Aggressive AI Strategy
The article contrasts Apple with Meta, Microsoft, and Google, which it describes as being more willing to go all-in on large-scale AI.
Apple’s position in the AI competition
Apple’s Privacy-First AI Approach
Apple says Apple Intelligence offers personal features while ensuring that even Apple cannot access users’ information through private cloud computing.
Rivals’ More Aggressive AI Strategy
The article notes continuing discussion on Wall Street and in the technology community about whether Apple has been sufficiently aggressive in AI.
Key facts
- Presenter
- John Ternus, appearing at his first Apple product event as CEO
- Foldable phone
- iPhone Duo
- iPhone Duo screen
- The unfolded display is 80% larger than the current Pro model and 50% larger than the Max edition
- AI privacy approach
- Apple says Apple Intelligence runs on-device whenever possible and uses private cloud computing when greater capability is needed
- Other features highlighted
- More capable Siri, Apple Watch health insights, and live translation through AirPods
- CEO transition
- John Ternus succeeded Tim Cook on September 1; Cook became executive vice president of Apple’s board
- Event format
- The showcase was prerecorded, although Ternus greeted attendees live in Cupertino
Quotes
John Ternus
Apple CEO who presented the company’s annual product event
“Trust only goes so far when your data is no longer yours to control. That’s why Apple Intelligence runs on device whenever it can. When greater capability is needed, private cloud compute extends that same level of privacy protection, ensuring that nobody – not even Apple – can access what’s yours. It’s personal intelligence that’s actually personal.””
deadline.com
“First, you would want something that is always with you, deeply personal, and able to bring intelligence to the moments when it matters most,””
deadline.com
Sources
Related news
Apple Unveils iPhone 18 Pro Under New CEO Ternus
Apple’s New CEO Prepares Foldable iPhone and Siri AI Launch
Apple Unveils AI-Focused iPhone 18 Pro, Eyes Folding Future
Apple Unveils Foldable iPhone Duo in Major Lineup Revamp
Ternus Takes Apple Helm, Promises Phenomenal iPhone Launch
Apple Sets September 9 Event for iPhone 18, Foldable
Apple Unveils First Foldable iPhone Alongside iPhone 18 Pro
Apple Launches iPhone 18 Pro, Pro Max and Foldable Duo
Apple Unveils iPhone 18 Pro, Foldable Duo and More
Apple’s first foldable iPhone Duo starts at Rs 2.9 lakh