6 days ago
Apple Sets September 9 Event for iPhone 18, Foldable
Apple will hold a big product event on September 9, 2026.
It will take place at Apple Park in California.
John Ternus will lead the event as Apple’s new CEO.
Tim Cook will become the company’s executive chairman.
Apple is expected to show the iPhone 18 Pro and iPhone 18 Pro Max.
The company may also reveal its first foldable iPhone, possibly called iPhone Ultra.
Apple has not officially confirmed all of these products.
People in India can watch online, but the articles disagree about whether the event starts at 10:30 p.m.
or 11:30 p.m.
IST.
Apple will hold its next major product event on September 9, 2026, at the Steve Jobs Theatre in Apple Park.
The event will be the first major iPhone launch led by John Ternus, who becomes CEO on September 1 as Tim Cook becomes executive chairman.
Apple is expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max, with reports also pointing to a first foldable iPhone.
The foldable device may be called iPhone Ultra and could target premium buyers, but Apple has not confirmed the rumored products.
Indian viewers can watch the event online, although reports list conflicting start times of 10:30 p.m. and 11:30 p.m. IST.
- Who
- Apple, with incoming CEO John Ternus leading his first major iPhone launch event.
- What
- A major product keynote expected to feature the iPhone 18 Pro series and possibly Apple’s first foldable iPhone.
- Where
- The Steve Jobs Theatre at Apple Park in Cupertino, California.
- When
- September 9, 2026; reports list the India start time as either 10:30 p.m. or 11:30 p.m. IST.
- Why
- Apple is expected to launch new iPhones, potentially enter the foldable-phone market, and present its direction under John Ternus.
Key facts
- Event date
- September 9, 2026
- Venue
- Steve Jobs Theatre, Apple Park, Cupertino, California
- Scheduled time
- 10 a.m. Pacific Time
- India timing
- Reported as 10:30 p.m. IST in one article and 11:30 p.m. IST in another
- Expected phones
- iPhone 18 Pro, iPhone 18 Pro Max, and possibly a foldable iPhone, reportedly called iPhone Ultra
- Leadership change
- John Ternus becomes CEO on September 1; Tim Cook becomes executive chairman
- Livestream platforms
- YouTube, Apple’s official Events webpage, and the Apple TV app
- Other products mentioned
- Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5 models, new Macs, iPads, and home devices
Quotes
Bank of America analysts
Analysts who wrote an August research note about Apple’s leadership transition
“Ternus could cement Apple’s device dominance in an AI enabled era”
livemint.com
Drew Blackard
Samsung senior vice president of mobile product management
“I think the more visibility there is on the category, the better”
livemint.com
Sources
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