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Apple Unveils iPhone 18 Pro, Foldable Duo and More
Apple showed many new gadgets at its September 2026 event.
The iPhone 18 Pro and Pro Max have faster chips and improved cameras.
Apple also introduced iPhone Duo, its first foldable iPhone.
It opens into a larger screen and can run two apps side by side.
New AirPods 5 can reduce outside noise and help translate conversations.
The Apple Watch Series 12 focuses on health, sleep, and exercise information.
The Apple Watch Ultra 4 is designed for sports and adventures and has a longer battery life.
Prices and release dates depend on the product and market.
Some battery and pricing details differ between the reports because they refer to different measurements or regions.
Apple introduced the iPhone 18 Pro and Pro Max with A20 Pro chips, redesigned Dynamic Island features, and 48MP Fusion Main cameras.
The first foldable iPhone, iPhone Duo, has a 7.6-inch inner display, a 5.4-inch outer display, and storage options up to 2TB.
AirPods 5 add open-ear Active Noise Cancellation, Adaptive EQ, Transparency mode, and Live Translation.
Apple Watch Series 12 and Apple Watch Ultra 4 use the S11 chip and Health Sensing System, with expanded health and fitness tracking.
The products have different market prices and release dates, with several devices listed for availability from September 18, 2026.
- Who
- Apple introduced the products, including the iPhone 18 Pro series, iPhone Duo, AirPods 5, Apple Watch Series 12, and Apple Watch Ultra 4.
- What
- The company launched new iPhones, AirPods, and Apple Watch models with updated cameras, chips, health tools, battery systems, and artificial-intelligence features.
- Where
- Apple held the event at its headquarters in Cupertino, California; the products are offered in the United States and, for iPhone Duo, India is listed as a launch market.
- When
- The event was reported as taking place in September 2026; several products become available on September 18, while iPhone Duo availability begins October 23.
- Why
- Apple presented the products as upgrades focused on camera performance, foldable-phone versatility, health tracking, noise cancellation, translation, and battery life.
Key facts
- Event
- Apple's September 2026 event was called “Rise and Shine” in one report and “Surprise and shine” in another.
- iPhone 18 Pro pricing
- The iPhone 18 Pro starts at ₹1,64,900 in one report and $1,199 in the United States; the Pro Max starts at ₹1,79,900 or $1,299.
- iPhone Duo pricing
- iPhone Duo starts at ₹2,99,900 in one report and $1,999 in the United States for 256GB.
- iPhone Duo displays
- The foldable iPhone has a 7.6-inch inner display and a 5.4-inch outer display.
- AirPods 5 pricing
- AirPods 5 start at $129 in the United States, or $149 with a Wireless Charging Case; one report lists Indian prices of ₹14,900 and ₹17,900.
- Apple Watch pricing
- Apple Watch Series 12 starts at $399 in the United States and ₹56,900 in one report; Apple Watch Ultra 4 starts at $799 or ₹1,09,900.
- Availability
- iPhone 18 Pro models, AirPods 5, Apple Watch Series 12, and Apple Watch Ultra 4 are listed for September 18 availability; iPhone Duo is listed for October 23.
Sources
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