2 hrs ago

Ganesh Chaturthi Boosts Quick-Commerce Sales of Festive Essentials

During Ganesh Chaturthi, many people bought festival items using quick-commerce apps.

These apps delivered idols, flowers, prayer supplies, sweets and decorations.

Swiggy Instamart said orders for eco-friendly clay idols rose sharply.

People outside traditional festival markets also placed many idol orders.

Modaks were popular, especially the mawa flavor.

Flipkart Minutes said demand for festive products grew 2.5 times.

Orders for Ganesh idols on that platform grew fivefold, while modak orders grew fourfold.

Smaller cities such as Patna, Lucknow and Guwahati also saw strong growth.

The busiest shopping time was generally in the morning.

Key facts

Swiggy idol demand: Eco-friendly clay idol demand rose 176% year-on-year.
Top idol-growth city: Delhi recorded a 1,718% increase in eco-Ganpati orders.
Most ordered modak: Mawa was the leading flavor on Swiggy Instamart, with demand up 145% year-on-year.
Flipkart festive demand: Festive-category demand increased 2.5 times on Flipkart Minutes.
Flipkart idol orders: Ganesh idol orders increased fivefold.
Flipkart modak orders: Modak demand increased fourfold.
Busiest shopping window: Flipkart Minutes identified 6 am-11 am as the busiest period.

thehindubusinessline.com · 2 hrs ago