1 week ago
Instamart Reports 20x Surge in Premium Rakhi Demand
Raksha Bandhan is a festival when siblings exchange Rakhis and gifts.
Instamart says many shoppers now want Rakhis that look like jewellery.
It reported that premium Rakhi demand is 20 times higher than last year.
Silver designs are especially popular.
The company expects the wider Rakhi gifting business could become about three times larger this year.
Shoppers can choose Rakhis priced from ₹9 to ₹999.
Popular gifts also include chocolates, wallets, handbags, perfumes, and soft toys.
The demand is growing in several cities beyond India’s biggest metros.
Swiggy Instamart reported a 20x year-on-year increase in demand for premium Rakhis.
The platform said silver and jewellery-inspired designs are driving searches and purchases.
Instamart projected that the overall Rakhi gifting segment could grow around threefold this year.
Premium offerings include products from Swarovski, GIVA, Kalyan Jewellers, Palmonas, and Nestasia.
Lucknow, Ahmedabad, Bhubaneswar, and Chandigarh were identified as fast-growing markets for premium Rakhis.
- Who
- Swiggy Instamart, its sellers, brands, and consumers preparing for Raksha Bandhan.
- What
- Instamart reported a 20x surge in premium Rakhi demand and forecast roughly threefold growth in the overall Rakhi gifting segment.
- Where
- Across India, with Lucknow, Ahmedabad, Bhubaneswar, and Chandigarh described as fast-growing markets.
- When
- During preparations for Raksha Bandhan 2026; the company also cited 2025 year-on-year order data.
- Why
- Consumers are increasingly seeking premium, personalised, jewellery-inspired keepsakes and useful festive gifts.
Key facts
- Premium Rakhi demand
- Reportedly up 20x compared with last year.
- Projected gifting growth
- Instamart said the overall Rakhi gifting segment may grow around 3x this year.
- Rakhi price range
- ₹9 to ₹999.
- 2025 Rakhi orders
- Orders grew 3.5x year-on-year, according to the press release.
- 2025 Rakhi hampers
- Hamper orders grew 8x year-on-year, according to the press release.
- Silver Rakhi promotion
- Kalyan Jewellers Rakhi purchases on Instamart include a 10g silver voucher, according to the company.
- Palmonas promotion
- A Palmonas Rakhi featuring Shraddha Kapoor includes a complimentary bracelet valued at ₹3,499, redeemable at Palmonas stores in India.
Quotes
Gautam Swaroop
Chief Business Officer at Instamart
“As consumers’ needs, preferences and occasions continue to evolve, we’ve built Instamart to offer a broader and more differentiated selection, from everyday essentials to premium and curated products.”
livemint.com
“This is at the heart of our Switch to Better proposition, as we continue to deepen these segments and make Instamart a destination that can cater to every kind of need and occasion.”
livemint.com
Sources
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