4 days ago
Ather Energy launches Konarc electric scooter at Rs 99,999
Ather Energy has introduced a new electric scooter called Konarc.
It starts at Rs 99,999.
The company says it is designed for a large part of the scooter market that it did not serve before.
Buyers will eventually be able to choose from six versions.
These versions can have claimed ranges between 100 km and 200 km.
Ather is also offering a battery warranty lasting up to 10 years or 1,00,000 km.
The scooter includes features such as keyless starting and easier access to storage.
The first versions will be available in selected states from mid-September.
Ather plans to produce Konarc at its Hosur facility initially and later at its Maharashtra plant.
Ather Energy has launched the Konarc electric scooter with a starting price of Rs 99,999.
Built on Ather’s new EL platform, Konarc will be offered in six S and Z variants.
The variants have claimed IDC ranges from 100 km to 200 km.
Ather has extended the battery warranty to 10 years or 1,00,000 km, with at least 70% state of health guaranteed.
Bookings and deliveries for the initial S 125 km and S 161 km variants will begin in mid-September.
- Who
- Ather Energy, including co-founder and CTO Swapnil Jain, launched the Konarc.
- What
- The company launched a new electric scooter with six planned variants and a starting price of Rs 99,999.
- Where
- The rollout will begin in selected Indian states; initial production will take place at a rented facility in Hosur, Tamil Nadu.
- When
- Bookings and deliveries for the initial variants are scheduled to begin in mid-September; the first scooters from Ather’s Maharashtra plant are planned for November 2026.
- Why
- Ather says Konarc fills its previous gap in the Rs 1 lakh to Rs 1.2 lakh e-scooter market.
Key facts
- Starting price
- Rs 99,999
- Platform
- Ather’s new EL platform
- Total variants
- Six across the S and Z product lines
- Claimed IDC range
- 100 km, 125 km, 161 km, and 200 km, depending on variant
- Battery warranty
- 10 years or 1,00,000 km, whichever comes first
- Battery health guarantee
- At least 70% state of health at the end of the warranty period
- Initial availability
- Konarc S 125 km and S 161 km variants, with bookings and deliveries beginning in mid-September
- Production plans
- Initial production in Hosur, Tamil Nadu; AURIC capacity is allocated for Konarc, with the first Maharashtra-plant scooters planned for November 2026
Quotes
Ather executive Mehta
Ather executive discussing Konarc’s market segment and product positioning
“About 45-55% of the e-scooter market is in the Rs 1 lakh to Rs 1.2 lakh price range where Ather did not have a product before Konarc”
businesstoday.in
“We have installed half a million capacity for e-scooters at AURIC”
businesstoday.in
Sources
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