3 hrs ago

ITC Completes Yoga Bar Acquisition Amid India’s Health-Food Boom

From cigarettes to protein bars: ITC's ₹900 cr Yoga Bar bet as FMCG giant taps India's health-food boom · livemint.com

ITC is a large Indian company that sells many products, including cigarettes and packaged foods.

It has now bought all of Yoga Bar’s parent company, Sproutlife Foods.

ITC paid about ₹645 crore for the shares it did not already own.

This brings its total investment in the business to about ₹900 crore.

Yoga Bar makes foods such as protein bars, cereals, oats and protein powders.

The company’s sales grew from ₹200 crore in FY25 to ₹452 crore in FY26.

ITC says health and nutrition products are an important part of its newer consumer-business plans.

Its digital-first and organic brands together reached about ₹1,500 crore in annualized revenue in the June 2026 quarter.

Key facts

Acquisition stake: ITC increased its holding in Sproutlife Foods from about 47.5% to 100%.
Latest purchase: The remaining stake was acquired for approximately ₹645 crore through a secondary share purchase.
Total investment: ITC’s cumulative investment in Sproutlife Foods reached approximately ₹900 crore, including earlier investments of ₹255 crore.
FY26 turnover: Sproutlife Foods reported revenue of ₹452 crore, compared with ₹200 crore in FY25.
Products: Yoga Bar products include bars, breakfast cereals, muesli, oats, protein products and plant-protein powders.
Portfolio revenue run rate: ITC’s digital-first and organic portfolio reached approximately ₹1,500 crore in the June 2026 quarter.
Regulatory approvals: ITC said no governmental or regulatory approvals were required for the transaction.

livemint.com · 3 hrs ago