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Arma Capital Invests ₹10 Crore Across EBG Businesses
Arma Capital is a company that invests money in businesses.
It has invested ₹10 crore in several businesses owned by EBG Group.
These businesses include wellness centres, cafés and family entertainment experiences.
The investment is the first part of a larger partnership.
Arma Capital plans to invest more than ₹100 crore over the next five years.
The money will help these brands open or grow in more Indian cities.
EBG Group said the investment shows confidence in the brands it has built.
Both companies want to develop more locations and launch more consumer-focused brands.
Arma Capital has invested ₹10 crore across EBG Group’s wellness, food and family businesses.
The investment covers Carlton Wellness Centres and franchise partnerships for three café brands.
The partnership marks Arma Capital’s entry into EBG Group’s consumer-facing businesses.
Arma Capital plans to invest more than ₹100 crore over five years across EBG brands.
The funding will support expansion in Mumbai, Bengaluru, Chandigarh, Hyderabad and Delhi NCR.
- Who
- Maharashtra-based Arma Capital and Hyderabad-headquartered EBG Group, led by Arun Jain and Dr. Irfan Khan.
- What
- Arma Capital invested ₹10 crore across EBG Group’s wellness, food and family businesses and committed to invest more than ₹100 crore over five years.
- Where
- The businesses and planned expansion cover Mumbai, Bengaluru, Chandigarh, Hyderabad and Delhi NCR.
- When
- The ₹10 crore investment is the first phase of a five-year partnership.
- Why
- The investment is intended to expand EBG Group’s consumer-facing brands across Indian cities and support future locations and brands.
Key facts
- Initial investment
- ₹10 crore
- Planned five-year investment
- More than ₹100 crore
- Investor
- Arma Capital
- Business group
- EBG Group
- Businesses covered
- Carlton Wellness Centres, Tarzan Nature Retreat, Adhira and Appa Coffee, NATUF Café, Chhota Bheem Café and upcoming EBG brands
- Expansion markets
- Chandigarh, Mumbai, Bengaluru, Hyderabad and Delhi NCR
- Partnership structure
- Investment and franchise partnerships across wellness, food and family experiences
Quotes
Dr. Irfan Khan
Founder and Chairman of EBG Group
“Arma Capital’s decision to invest across multiple EBG brands is a testimony to the businesses we have built and the trust they have placed in our long-term vision. Their partnership across wellness, food and family experiences reinforces our belief that consumer-focused brands with strong fundamentals can grow across India. We are excited to build this journey together.”
deccanchronicle.com
“We were looking for businesses that solve everyday consumer needs and have the potential to grow across cities. EBG Group brought together wellness, food and family experience brands under one ecosystem, and that made this partnership a natural fit. We believe these brands have the opportunity to reach many more people while creating long-term value.”
deccanchronicle.com
Sources
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