1 week ago
EPSRR-Axton Partnership Targets F&B Growth in Sri Lanka, Oman
EPSRR is an Indian company that develops food and drink businesses.
Axton Capital is an investment company connected to the United Kingdom and Sri Lanka.
The two companies signed an agreement called a Memorandum of Understanding.
They want to create and grow restaurants, cafes, and other food businesses in Sri Lanka and Oman.
Their first focus will be Colombo and Muscat.
Axton’s subsidiary, J M Robertson, already operates Department of Coffee cafes in both countries.
This existing business may help the new partnership begin more easily.
The companies may later expand to other countries and markets.
EPSRR Holdings and Axton Capital signed an MOU to develop food and beverage concepts in Sri Lanka and Oman.
The collaboration will operate through Axton subsidiary J M Robertson & Company Limited.
Initial focus areas are Colombo and Muscat, with expansion opportunities to be evaluated later.
J M Robertson already operates Department of Coffee cafes in Sri Lanka and Oman.
EPSRR plans to build on its Club Sulaimani and EPSRR Le Bistro brands for international markets.
- Who
- EPSRR Holdings Private Limited and Axton Capital, working through Axton subsidiary J M Robertson & Company Limited.
- What
- The companies signed a Memorandum of Understanding to develop and expand food and beverage concepts.
- Where
- The agreement was announced in Kochi, Kerala, India, with initial business activity planned for Colombo, Sri Lanka, and Muscat, Oman.
- When
- August 22.
- Why
- To establish and scale food, beverage, and hospitality concepts internationally, using J M Robertson’s existing operations in Sri Lanka and Oman.
Key facts
- Parties
- EPSRR Holdings Private Limited and Axton Capital
- Operating vehicle
- J M Robertson & Company Limited, an Axton subsidiary
- Initial markets
- Sri Lanka and Oman
- Initial cities
- Colombo and Muscat
- Existing platform
- Department of Coffee cafes operated by J M Robertson in Sri Lanka and Oman
- EPSRR brands
- Club Sulaimani, CS Signature, and developing EPSRR Le Bistro
- J M Robertson history
- The company traces its history to 1845 and has more than 180 years in the coffee trade
Quotes
Riyas Kalliyath
Chairman of EPSRR and Club Sulaimani
“With roots going back to 1845 and more than 180 years in the trade, J M Robertson has deep operating experience across Sri Lanka and Oman, including our own Department of Coffee cafes in both markets. That gives EPSRR a genuine running start rather than a standing one. We are pleased to bring our platform and local knowledge to concepts with the character and track record of EPSRR, and we look forward to building this partnership across both markets and beyond.”
theprint.in
“EPSRR today has taken the first major step to launch series of outlets internationally starting with Oman followed by Sri Lanka and other GCC, European and American markets. We are looking to grow as an international brand offering multi cuisine delicacies serving patrons across continents. Our association with Axton is our first internationally which we look to grow rapidly.”
theprint.in
Sources
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