Entertainment · Film · 3 hrs ago
John Malkovich says Oscar campaigns now help bring people to cinemas
John Malkovich said at the London Film Festival that Oscar campaigns have changed greatly since his last nomination more than 30 years ago.
He said the months of campaigning before the ceremony now seem to be the only way to get people to go to cinemas.
Malkovich has been tipped for a best actor award for “Wild Horse Nine,” a comedy noir directed by Martin McDonagh.
He plays a veteran CIA agent alongside Sam Rockwell in a story set around the 1973 Chilean coup.
The film premiered in Venice in September, where Malkovich won the best actor award, and screened in London on Friday.
Malkovich has previously received two Oscar nominations, both for best supporting actor.
He said he now takes the campaign process at a distance and believes people must adapt as things change.
John Malkovich said Oscar campaigns now seem to be the only way to get people to go to cinemas.
He made the comments at the London Film Festival on Sunday.
Malkovich said Oscar campaigns were very different when he was last nominated more than 30 years ago.
He is being considered for a best actor Oscar for his role in Martin McDonagh’s Wild Horse Nine.
The film premiered in Venice in September, where Malkovich won the best actor award.
- Who
- John Malkovich, an actor.
- What
- He said Oscar campaigns now seem to be the only way to get people to go to cinemas.
- When
- Sunday, October 11, 2026.
- Where
- The London Film Festival.
- Why
- He was discussing how Oscar campaigns have changed and their role in bringing people to cinemas.
This story does not have two clearly opposing sides.
Now, this seems to be the only way to actually get people to go to the cinema.
When I was nominated for an Oscar, someone simply told me: ‘You were nominated for an Oscar.’
Things change. You change with them or you die. I prefer to change. I’m going to die anyway.
Malkovich was last nominated for an Oscar.
Wild Horse Nine premiered in Venice, where Malkovich won the best actor award.
The film opened at the London Film Festival.
Malkovich spoke about Oscar campaigns at the festival.
- Oscar nominations
- Malkovich has been nominated twice, both for best supporting actor.
- Previous nominated films
- Places in the Heart (1984) and In the Line of Fire (1993).
- Current Oscar consideration
- Best actor for Wild Horse Nine.
- Director
- Martin McDonagh.











