Guitar Center drops its ‘Stairway to Heaven’ ban in turnaround effort

Guitar Center is changing its approach as it works to recover from bankruptcy and a difficult period after the pandemic.

CEO Gabe Dalporto says the retailer should focus more on experienced musicians, not just beginners.

The company is also betting that shoppers want to try instruments in person and get help from staff.

The change matters because Guitar Center is trying to stand out from online sellers and big retailers.