Entertainment · Film · 7 hrs ago

Why successful companies can struggle to change

Why successful companies can struggle to change

Spider-Man has changed over more than 60 years while remaining a character audiences recognize.

The article uses that example to explore why businesses can find it hard to change what has worked.

Repeated success builds experience, routines and processes that help organizations work efficiently.

But a familiar approach can start to seem like the only reasonable one, even when circumstances change.

Past choices also leave companies with investments, specialist skills, suppliers and relationships tied to the old way of doing things.

These strengths can become obstacles when new opportunities call for a different approach.

Polaroid is given as an example: its difficulties in digital photography were shaped not only by technology, but also by how its leaders understood the business and its traditional profits.

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