Camera sales rise despite competition from smartphones

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  Global camera sales rose by about 22% in 2025, reaching nearly 9.8 million units, according to figures from the Nikkei agency.

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  Sales of mirrorless cameras have rebounded since the end of the COVID-19 crisis, as a new generation of users has taken an interest in photography.

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  The Paris Photo & Video Show ran from October 8 through Sunday at the Grande Halle de la Villette.

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  Organisers expected between 38,000 and 40,000 professional and amateur visitors to attend the 2026 show.

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  Canon and Sony lead the market for mirrorless cameras, ahead of Fuji and Nikon.

Who

Camera makers, including Canon, Sony, Fuji and Nikon, and a growing generation of camera users.

What

Camera sales have proved resilient and grew in 2025 despite competition from smartphones.

When

Sales figures are for 2025; the Paris Photo & Video Show took place in October 2026.

Where

The camera market is global; the Photo & Video Show was held at the Grande Halle de la Villette in Paris.

Why

The article attributes the rebound in mirrorless camera sales to interest from a new generation of users.

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