Science & Tech · Gadgets & EVs · 9 hrs ago
Apple plans large in-store showcase for its first foldable iPhone
Apple is preparing a major in-store display for the iPhone Duo, its first foldable iPhone.
The phone is due to go on sale on October 23, with pre-orders opening October 16.
Apple plans more than 150 demo units at its Fifth Avenue store in New York and nearly 100 at the Apple Park Visitor Center.
Several other prominent stores are expected to have about 30 to 40 units, while smaller locations will have roughly 20.
New displays will let shoppers see the phone fold and unfold, compare it with regular iPhones, and try some features hands-on.
The demonstrations may help customers judge whether the foldable design is worth the U.S. starting price of $1,999 for the 256GB model.
Apple has enough stock to proceed with the launch, but supplies are expected to be limited, so the number of demo phones does not mean every store will have one available to buy.
Apple is preparing a large in-store showcase for its first foldable iPhone, the iPhone Duo, ahead of its October 23 launch.
The Fifth Avenue store in New York is expected to have more than 150 demo units, while the Apple Park Visitor Center is expected to have nearly 100.
Other named stores are expected to receive about 30 to 40 units each, and smaller stores about 20 on average.
New displays will show how the device folds and unfolds, and some demo phones will let visitors try StandBy mode without a security tether.
Supply is expected to be limited, although Apple has assembled enough inventory to proceed with the planned release.
Pre-orders are scheduled to open October 16 at 5 a.m. Pacific Time, and the 256GB model starts at $1,999 in the United States.
- Who
- Apple is preparing the retail showcase for the iPhone Duo.
- What
- The company plans large numbers of demo units and new displays for its first foldable iPhone.
- When
- The launch is scheduled for October 23, 2026; pre-orders open October 16 at 5 a.m. Pacific Time.
- Where
- Apple Stores, including locations on Fifth Avenue in New York, Michigan Avenue in Chicago, and the Upper West Side in Manhattan, as well as the Apple Park Visitor Center.
- Why
- To give customers a chance to see and try the device; Apple is also preparing for its launch despite expected limited supply.
This story does not have two clearly opposing sides.
The company is preparing a major retail push, with a huge number of demo units at its flagship stores.
impossible to miss
Pre-orders for the iPhone Duo are scheduled to open.
Sales of the iPhone Duo are scheduled to begin.
- Fifth Avenue, New York
- More than 150 demo units expected
- Apple Park Visitor Center
- Nearly 100 demo units expected
- Other prominent stores
- About 30 to 40 units each at Michigan Avenue, The Grove, and Manhattan’s Upper West Side
- Smaller stores
- Approximately 20 demo units each on average
- Pre-order time
- October 16 at 5 a.m. Pacific Time
- Starting price
- $1,999 for the 256GB model in the United States
Sources
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