Entertainment · Books & Arts · 23 hrs ago
Pinsa grows in popularity in France, while pizza remains far bigger
Pinsa is an oval Roman-style base made with a mix of wheat, rice and soy, and people can add their own toppings.
It has gained popularity in France, where it arrived two years ago, helped by social media and shops promoting recipes and ingredients alongside it.
Eight million were sold in one year, and the sector's revenue rose 289% over two years.
One Paris restaurant says pinsa now accounts for 80% of its sales, after the owner introduced it to customers by explaining and offering samples.
The dough is said to be lighter and easier to digest than pizza dough, but it costs four times as much to make.
Even with its recent growth, pinsa's revenue is still 27 times lower than pizza's.
Pinsa sales in France have surged, with eight million sold in one year and sector revenue up 289% over two years.
The Roman-style oval dough is often described as lighter and easier to digest than pizza.
One Paris restaurant says pinsa accounts for 80% of its sales.
Despite its growth, pinsa revenue remains 27 times lower than pizza revenue.
- Who
- French consumers and businesses selling pinsa.
- What
- Pinsa is growing in popularity in France, though pizza remains much larger by revenue.
- When
- It arrived in France two years before the report, published on 10 October 2026.
- Where
- France, including a restaurant in Paris’s 9th arrondissement.
- Why
- The articles cite its lighter dough, topping flexibility and ease of preparation as attractions.
This story does not have two clearly opposing sides.
You can vary much more what you put on top. We pre-cook it and then add cold ingredients, which we do less with pizza. So it’s quicker and simpler.
We make the experience much more fun for the customer.
At first, it wasn’t easy because people didn’t necessarily know about it.
Alessandro Perretti opened his restaurant and introduced pinsa in France.
Pinsa arrived in France, according to the article.
Eight million pinsas were sold in France.
- Sales
- 8 million in one year
- Sector revenue
- Up 289% over two years
- Vale&Ale restaurant
- Pinsa accounts for 80% of sales
- Revenue comparison
- Pinsa revenue is 27 times lower than pizza revenue
- Dough ingredients
- Wheat, rice and soy
- Cost
- Pinsa dough costs four times as much as pizza dough
Sources
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